WHAT IS TALENT MARKETING SCHOOL?
Talent Marketing School (launching in 2021) is an online educational platform for everyone interested in developing their modern employer branding and talent marketing acumen.
For an annual membership fee, you get an on-demand access to our growing library of courses and lessons designed to take you on a Talent Marketer’s journey step by step.
All course content is proprietary and based on The Magnetic Employer Branding Method created by me, Susanna Rantanen.
Becoming a member of the Talent Marketing School, you will be able to grow into a Talent Marketing Professional, and up your market value as a modern talent marketing professional.
WHO IS TALENT MARKETING SCHOOL FOR?
YOU ALREADY WORK WITH TALENT MARKETING TASKS
You already have a really awesome job where you get to do some talent marketing and communication tasks.
Your experiences so far have gotten you curious to learn more about talent marketing.
This modern take on talent marketing inspires you. This is what you want to learn more about.
YOU WORK IN MARKETING OR COMMS AND FIND YOURSELF DRAWN INTO EMPLOYER BRANDING
You work in marketing or communication. Your connection to talent marketing comes from helping out your colleagues at HR and hiring when they need campaigns and content.
You find yourself drawn towards employer branding. This seems like an area where you could use your skills and experience, but in a complitely new context. A whole you development area in a familiar zone!
YOU ASPIRE TO START IN TALENT MARKETING
You don’t have experience in employer branding or recruitment marketing, but you wish you had!
In fact, the more you have heard about it all, the more fascinated you have become. Modern Talent Marketing seems like the perfect career path for you. And now you are ready to learn ALL about it!
FREQUENTLY ASKED QUESTIONS
I joined the waitlist but didn't get the discount code
Don’t worry! You will get your 10% discount code to join Talent Marketing School when we launch and you are able to use it.
Can I still join the waitlist?
No, sorry, but the waitlist is now closed.
BUT, that does not mean access to Talent Marketing School is closed.
It’s just that waitlisters are getting to join TMS first. Everyone else will get to join when we launch for the general public.
When will Talent Marketing School become available?
We are launching in the spring of 2021 for the waitlisters and a bit later for the general public.
What will Talent Marketing School cost?
There will be an annual subscription fee to get access to Talent Marketing School.
The annual fee will be around the same as it costs to take just one of our courses.
We will inform the actual fee once it is fixed.
What will I be able to learn at Talent Marketing School?
Susanna will teach modern employer branding and talent marketing based on her proprietary concept, The Magnetic Employer Branding Method.
Just to give you an idea, the growing library of course and lesson content would cover topics like:
- How to choose the right talent marketing strategy for our business.
- How to build employer image with candidate communication.
- How to write a job post that converts your ideal talents.
- How to prepare and kick off employer branding on social media.
- How to choose goals & metrics for recruitment / recruitment marketing campaign / employer branding.
And these are just a few examples of topics.
At the time of launch, there will be two courses available:
- Talent Marketing Strategies
- 6 step process for planning a simple yet effective candidate communication framework.
Who will be teaching me?
Susanna Rantanen (who you know from this site and podcast) will be the primary coach at Talent Marketing School.
She has nearly 20 years of experience in working with modern growth companies to hire and keep the best talent.
She is also the developer of the Magnetic Employer Branding Method (Vaikuttava Työnantajabrändi -metodi in Finnish) and known as the modernizer of HR, HR marketing and employer branding in Finland.
If you have listened to her Finnish or English podcast, you’ll have an idea of what she will dig into properly at Talent Marketing School.
What does on-demand mean?
On-demand means you will be able to access the content when it is most suitable and convenient for you.
Just like in Netflix for example.
The annual member’s fee gives you access to the course content and lessons at Talent Marketing School for one year at the time.