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The Modern Employer Brand Podcast

This podcast is for those who want to learn how to build a modern employer brand and master modern talent marketing in a world where attention is no longer default and your audience doesn’t want to hear about your company’s needs and expectations.

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Subscribe now to get ahead of competition and learn how to practice modern employer branding to impact, influence and convert your ideal talents into your talent funnel.

This podcast is my favourite too! I admire Susanna’s leading edge and perseverance in podcasting!

Laura

CEO, Social Selling Expert

“..and again, these awesome tips were learned from Susanna and Emine’s podcast!

Sofia

Blogging about Candidate Experiences

Game Changers

Work Rules – @LaszloBock

Talent Chooses You – @thewarfortalent

The Modern Employer Brand –@RantanenSusanna

This is Marketing – @ThisIsSethsBlog

Talk like TED – @carminegallo

I’m a semi-competent TA thanks to you.

Luke

Recruiter, Hannon Recruiters

I loved [the episodic content] again! Thanks for clarifying an important topic again!

Eveliina

Expert in job search & employer image

Be aware. This podcast is going to change what you think about employer branding forever.

Tanja

Recruitment Manager

Latest episodes

AVAILABLE DEC 14th - #121 TikTok vs Instagram for Talent Marketers

#120 The anatomy of best careers sites to convert talents

#119 The DOs and DONTs when executing your employer branding strategy

#118 Can’t build an employer brand? Why developing employer image during talent acquisition can be the perfect solution!

#117 How do you implement an employer branding strategy?

#116 What is an employer branding strategy and when do you need one?

#115 Rethinking employer branding in the new world

#114 Why you need to stop treating employer branding a recruitment campaign

#113 Why HR owns employer branding and why it actually makes sense

#112 Email marketing as a new asset in your employer branding strategy

#111 Social media trends 2022 paving the way for bigger marketing changes

#110 Why your business marketing is not the employer branding expert

#109 Psychographic segmentation in employer branding

#108 The power of the employer brand

#107 Story messages in talent marketing

#106 Why story works so well in talent marketing

#105 What is storytelling marketing?

#104 The difference between recruitment marketing and employer branding messages

#101 The difference between recruitment marketing and employer branding goals

#103 Developing an employer brand - what needs to happen?

#100 Employer Brand Marketing buzz words uncovered

#102 Who owns employer branding and the employer brand budget?

#99 Modern employer branding vs traditional and why you should care

#98 What if you are unemployer branding instead of employer branding?

#97 Top 3 social media marketing trends 2022 for employer branding

#96 Why your employer brand gets its DNA from your company culture

#95 What you probably don't yet know about employer brand

#94 Case: Organic Instagram recruitment marketing campaign results, part 2

#93 Case: Organic recruitment marketing campaign for Instagram, part 1

#92 Using Maslow's Hierarchy of Needs in talent communication

#91 Why growth companies should ditch the Fun at Work Culture

#90 Talent marketing on Instagram in 2022

#89 What is employer brand affinity?

#88 The Key differences between Communications and Marketing

#87 Using persuasive communication in talent marketing

#86 How to become the boss of your professional development in employer branding

#85 How to choose your talent target audiences for employer branding

#84 Choosing target audiences for employer branding? Avoid these 2 common mistakes.

Podcast header image #83 Who exactly are your target audiences in employer branding?

#83 Who exactly are your target audiences in employer branding?

#82 The three characteristics of a great talent marketing communicator

#81 Working as a Creative Employer Brand Content Producer (series 6/6)

#80 How to get more out of LinkedIn for modern employer branding

#79 Working as an Employer Brand Content Manager (series 5/6)

#78 Becoming Strategic with Employer Branding, part 2

#77 Becoming Strategic with Employer Branding, part 1

#76 How to build a modern employer brand day-to-day

#75 Working as a Talent Communication & PR Specialist (series 4/6)

#74 How to get started and get a budget for your employer branding

#73 Working as a Digital Talent Marketing Manager (series 3/6)

#72 How to use Instagram for employer branding and recruitment marketing

#72 How to use Instagram for employer branding and recruitment marketing - 6 basics to get right

#71 Working as a Talent Community & Social Media Manager

#71 Working as a Talent Community & Social Media Manager (series 2/6)

#70 Transitioning in your mind from recruiting to employer branding

#70 Transitioning in your mind from recruiting to employer branding

#69 Working as an Employer Brand Manager (series 1/6)

#68 Social media update in connection with employer branding

#67 How our minds work when we start to activate as job seekers

#66 The product called Unique Employee Experiences in your company

#66 The product called Unique Employee Experiences in your company

#65 - 3 reasons why you are not getting applications

#64 Work-to-life riddles - What every recruiter and talent marketing pro needs to know

#63 Introducing the Modern Employer Brand Team roles

#62 Candidate communication in modern employer branding

#61 PR and communication in modern employer branding

#60 Employer branding trends in 2021 - Micro-moments

#60 Employer branding trends in 2021 - Micro-moments

Blog #59 How to use curated content in talent marketing and employer branding

#59 How to use curated content in talent marketing and employer branding

#58 Why your talent marketing easily fails and what you can do to avoid it

#58 Why your talent marketing easily fails and how to avoid it

#57 My key predictions for employer branding trends in 2021

#56 Getting familiar with Google Analytics

#56 Getting familiar with Google Analytics (for talent marketers)

#55 How marketers are using social media (industry report)

#54 Why your talent must be the hero of your employer brand -story

#53 Being more persuasive in talent acquisition

persuasion in professional talent marketing

#52 Persuasion in professional talent marketing

hiring success recruitment campaign

#51 If the campaign did not kill your hiring success, what did?

#50 The rise of professional talent marketing and professional talent marketer

#50 The rise of professional talent marketing and talent marketers

#49 Blogging for Talent Marketing purposes

#49 Blogging for Talent Marketing purposes

#48 Why so many recruitment videos fail to deliver

#47 How story works: Key Elements in a Story

business storytelling

#46 What is business storytelling?

#45 Why our brains need a good story - BMEB podcast-episode

#45 Why our brains need a good story

#44 Essential questions your career pages need to answer

Why you should care deeply about your career site

#43 Why you should care deeply about your career site

#42 How I use the Magnetic Employer Brand©️-method to employer brand my agency

#41 The power of visuals in employer branding

#40 Why LinkedIn is not that great for modern employer branding

#39 Understanding Instagram to ace employer branding

#38 What is the BEST social media for your talent marketing needs?

#37 How to best use social media for recruitment marketing

#36 Why social media and talent marketing work so well together

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Building a Modern Employer Brand Blog & Podcast, The Candidate Journey of the Information Era™️ and The Magnetic Employer Brand Method™️ are copyright content of Susanna Rantanen.

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