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New Episode EVERY WEDNESDAY!

The Modern Employer Brand Podcast

Join the world of modern employer branding and talent marketing according to the Magnetic Employer Branding Method™️ I developed. Enjoy the free tips and advice, get my behind-the-scene views and learn how to do employer branding that delivers results!

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Subscribe now to get ahead of competition and learn how to practice modern employer branding in order to impact, influence and convert your ideal talents into your talent funnel.

Be aware. This podcast is going to change what you think about employer branding forever.

Tanja

Recruitment Manager

“..and again, these awesome tips were learned from Susanna and Emine’s podcast!

Sofia

Blogging about Candidate Experiences

I loved [the episodic content] again! Thanks for clarifying an important topic again!

Eveliina

Expert in job search & employer image

This podcast is my favourite too! I admire Susanna’s leading edge and preseverance in podcasting!

Laura

CEO, Social Selling Expert

Latest episodes

Blog header #85 HOW TO CHOOSE your talent target audiences for employer branding_ - Building a modern, magnetic employer brand podcast with Susanna Rantanen

#85 How to choose your talent target audiences for employer branding

Building a modern employer brand podcast episode 84 header with Susanna Rantanen

#84 Choosing target audiences for employer branding? Avoid these 2 common mistakes.

Podcast header image #83 Who exactly are your target audiences in employer branding?

#83 Who exactly are your target audiences in employer branding?

Building a Modern Employer brand Podcast episode cover #81 Working as a Creative Employer Brand Content Producer (series 6/6)

#82 The three characteristics of a great talent marketing communicator

Building a Modern Employer brand Podcast episode cover #81 Working as a Creative Employer Brand Content Producer (series 6/6)

#81 Working as a Creative Employer Brand Content Producer (series 6/6)

#80 How to get more out of LinkedIn for modern employer branding

#80 How to get more out of LinkedIn for modern employer branding

#79 Working as an Employer Brand Content Manager (series 5/6)

#79 Working as an Employer Brand Content Manager (series 5/6)

Employer branding strategy, Becoming strategic with employer branding part 2, strategic employer branding

#78 Becoming Strategic with Employer Branding, part 2

Strategic employer branding part 1 Building a Modern Employer Brand podcast with Susanna Rantanen

#77 Becoming Strategic with Employer Branding, part 1

BLOG #73 Working as a Digital Talent Marketing Manager (series 3:6) - Building a modern, magnetic employer brand podcast with Susanna Rantanen

#76 How to build a modern employer brand day-to-day

#72 How to use Instagram for employer branding and recruitment marketing

#75 Working as a Talent Communication & PR Specialist (series 4/6)

#74 How to get started and get a budget for employer branding - Building a modern, magnetic employer brand podcast with Susanna Rantanen

#74 How to get started and get a budget for your employer branding

BLOG #73 Working as a Digital Talent Marketing Manager (series 3:6) - Building a modern, magnetic employer brand podcast with Susanna Rantanen

#73 Working as a Digital Talent Marketing Manager

#72 How to use Instagram for employer branding and recruitment marketing

#72 How to use Instagram for employer branding and recruitment marketing - 6 basics to get right

#71 Working as a Talent Community & Social Media Manager

#71 Working as a Talent Community & Social Media Manager

#70 Transitioning in your mind from recruiting to employer branding

#70 Transitioning in your mind from recruiting to employer branding

Blog #69 Working as an Employer Brand Manager -Building a Modern Employer Brand podcast with Susanna Rantanen

#69 Working as an Employer Brand Manager

A Social media update in connection with employer branding - Building a modern, magnetic employer brand podcast with Susanna Rantanen

#68 Social media update in connection with employer branding

job seekers

#67 How our minds work when we start to activate as job seekers

#66 The product called Unique Employee Experiences in your company

#66 The product called Unique Employee Experiences in your company

Applications and hiring

#65 - 3 reasons why you are not getting applications

#64 Work-to-life riddles - What every recruiter and talent marketing pro needs to know

#64 Work-to-life riddles - What every recruiter and talent marketing pro needs to know

#63 Introducing the Modern Employer Brand Team roles - Building a modern employer brand podcast with Susanna Rantanen

#63 Introducing the Modern Employer Brand Team roles

#62 Candidate communication in modern employer branding - Building a modern employer brand podcast with Susanna Rantanen

#62 Candidate communication in modern employer branding

#61 PR and communication in modern employer branding - Building a modern employer brand podcast with Susanna Rantanen

#61 PR and communication in modern employer branding

#60 Employer branding trends in 2021 - Micro-moments

#60 Employer branding trends in 2021 - Micro-moments

Blog #59 How to use curated content in talent marketing and employer branding

#59 How to use curated content in talent marketing and employer branding

#58 Why your talent marketing easily fails and what you can do to avoid it

#58 Why your talent marketing easily fails and how to avoid it

#57 My key predictions for employer branding trends in 2021 - Building a modern employer brand podcast with Susanna Rantanen

#57 My key predictions for employer branding trends in 2021

#56 Getting familiar with Google Analytics

#56 Getting familiar with Google Analytics (for talent marketers)

#55 How marketers are using social media - Building a modern employer brand podcast with Susanna Rantanen

#55 How marketers are using social media (industry report)

#54 Why talent is the hero in your employer brand -story - Building a modern employer brand podcast with Susanna Rantanen

#54 Why your talent must be the hero of your employer brand -story

Persuasive talent acquisition persuasion in talent acquisition

#53 Being more persuasive in talent acquisition

persuasion in professional talent marketing

#52 Persuasion in professional talent marketing

hiring success recruitment campaign

#51 If the campaign did not kill your hiring success, what did?

#50 The rise of professional talent marketing and professional talent marketer

#50 The rise of professional talent marketing and talent marketers

#49 Blogging for Talent Marketing purposes

#49 Blogging for Talent Marketing purposes

#48 Why so many recruitment videos fail to deliver -Building a modern employer brand podcast with Susanna Rantanen

#48 Why so many recruitment videos fail to deliver

#47 How story works - key elements in a story -Building a modern employer brand podcast with Susanna Rantanen

#47 How story works: Key Elements in a Story

business storytelling

#46 What is business storytelling?

#45 Why our brains need a good story - BMEB podcast-episode

#45 Why our brains need a good story

Essential questions your career pages need to answer

#44 Essential questions your career pages need to answer

Why you should care deeply about your career site

#43 Why you should care deeply about your career site

#42 How I use the Magnetic Employer Brand©️-method to employer brand my agency

#41 The power of visuals in employer branding

#40 Why LinkedIn is not that great for modern employer branding

#39 Understanding Instagram to ace employer branding

#38 What is the BEST social media for your talent marketing needs?

#37 How to best use social media for recruitment marketing

#36 Why social media and talent marketing work so well together

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