BUSINESS STORYTELLING TO MATCH TALENT MINDS WITH YOUR MISSION
THE MODERN EMPLOYER BRAND READ THE BLOGDOWNLOAD A FREE PDF
#15 What is a talent audience and why does it matter?
What is a talent audience?How do I decide on our talent audiences?Why is it important to me to understand who our talent audiences are? What is a talent audience? When we talk about talent audiences, we mean groups of people who we hope to listen to our messages about...
Marketing and communications in the HR role (includes podcast #14)
Marketing and communications are essentially the key tactics you use when you work with recruiting and employer branding. What is marketing? What is communications? And what exactly does marketing communications mean? And what does this have to do with employer...
#13 What is an Employer Value Proposition (and do we still need them)?
What is an Employer Value Proposition, or "EVP" as they are also called? And further more, do we still need them? Employer Value Propositions are the most common touch point when HR kicks of the development of an employer image or employer branding. The Swedish...
How Emine became one of the Top 10 Employer Branding Agencies in Europe
Just wanted to let you know that our family business Employee Experience Agency Emine was recently recognized as one of the Top 10 Employer Branding Agencies in Europe by HR Tech Outlook. The Editor-in-Chief Hanna Wilson says: “With powerful communication...
#12 Content marketing in employer branding
Content marketing works incredibly well in modern employer branding because most of us share the hobby of googling. What if your talent audiences found you regularly in their Google search results? What is content marketing? Content marketing is a marketing technique...
#11 How to choose the right type of HR marketing strategy for your business?
Do you wonder how to choose the right type of HR marketing strategy for our business? If you do, this blog article and podcast-episode is just what you need! When does one need an HR marketing strategy? HR marketing, or talent marketing, is the same for your hiring...
#7 How to actually build a modern employer brand?
It's all well and dandy to talk about strategy and various theoretical methods one might use to build a modern employer brand. But what do you do exactly? How to actually build a modern employer brand? In HR marketing, we have a long tradition in face to face...
#6 What is the Candidate Journey of the Information Era?
Every talent will have a candidate journey with their chosen and preferred companies. But every employer will not have a shared journey with talents they would love to hire. Talents we pursue are in different phases of their career lifecycles. To maximize our...
#5 Why talent must be the hero of your story
Talent must be the hero in a modern employer brand story. It is the paradigm shift the modern employer branding concept introduces, and what I blogged and podcasted about last week. Traditional marketing and communications has always been about us: emphasizing our...
#4 The paradigm shift in employer branding | Podcast-episode
Do you know what the paradigm shift in modern employer branding is? Business marketing and communications' have forever been about the company itself. But how interesting and attractive is it, when the other party talks solely about themselves? Unless we already adore...