A podcast for visionary leaders who believe their people, culture, and mission are the key to CREATING COMPETITIVE ADVANTAGE.
Story-Driven Business Podcast
Brand your people. Inspire your talent. Lead with purpose. Attract customers. Build competitive value.
@Rantanensusanna
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Welcome to Story-Driven Business, the podcast where talent, leadership, and purpose become your competitive edge.
Hosted by Susanna Rantanen—the world’s leading expert in modern employer branding and creator of The Magnetic Employer Branding Method™—this podcast is your weekly guide to building a business that attracts, retains, and inspires through the power of storytelling.
Because the best businesses don’t just market products—they brand their people, culture, values, and future to compel the right talent and the right customers.
In each episode, you’ll get bold insights, practical strategies, and inspiring stories that show how to turn your business into a magnetic force—starting from the inside out.
For founders, co-founders, entrepreneurs, CEOs, HR leaders, marketing and communications professionalswho want to lead with influence and build a brand that lives in hearts and minds.
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