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A podcast for visionary leaders who believe their people, culture, and mission are the keys to business success.

Story-Driven Business Podcast

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Brand your people. Inspire your talent. Lead with purpose. Attract customers. Build competitive value.

Welcome to Story-Driven Business, the podcast where talent, leadership, and purpose become your competitive edge.

Hosted by Susanna Rantanen—the world’s leading expert in modern employer branding and creator of The Magnetic Employer Branding Method™—this podcast is your weekly guide to building a business that attracts, retains, and inspires through the power of storytelling.

Because the best businesses don’t just market products—they brand their people, culture, values, and future to compel the right talent and the right customers.

In each episode, you’ll get bold insights, practical strategies, and inspiring stories that show how to turn your business into a magnetic force—starting from the inside out.

For founders, co-founders, entrepreneurs, CEOs, HR leaders, marketing and communications professionalswho want to lead with influence and build a brand that lives in hearts and minds.

@Rantanensusanna

Latest episodes

#198 The CEO as Chief Storyteller: Leading With Narrative Power

Podcast episode cover From EVP to Impact with Susanna Rantanen

#197 From EVP to Impact: The D**** of Corporate Fluff

VIDEO episode #196 The Talent is the Hero A Leadership Shift That Changes Everything with Susanna Rantanen

#196 The Talent is the Hero: A Leadership Shift That Changes Everything

Header with Susanna Rantanen podcasting to episode 195 Unlock your Culture Code introducing the Competing Values Framework and OCAI-assessment tool

#195 Unlock Your Culture Code: The Secret to a Story-Driven Brand 

From employer brand to business strategy - Story-Driven Business podcast header for episode 194 with Susanna Rantanen

#194 From Employer Brand to Business Strategy: The Power of Story-Driven Positioning

VIDEO episode cover #193 Why Employer Branding Is a Strategic Leadership Opportunity with Susanna Rantanen

#193 Employer Branding and Leadership: A Strategic Leadership Opportunity

Header for episode 192 proposing storytelling as one of the key leadership skills

#192 Storytelling: The Most Underrated Leadership Skill in Business, part 2

Episode cover for #191 Storytelling The Most Underrated Leadership Skill in Business, part 1 with Susanna Rantanen

#191 Storytelling: The Most Underrated Leadership Skill in Business, part 1

Video episode 190 thumbnail with Susanna Rantanen and The 11 Steps to Matching Minds with Mission

#190 The 11 Must-Know Steps to Matching Minds with Mission

This podcast is my favourite too! I admire Susanna’s leading edge and perseverance in podcasting!
LAURA - CEO, Social Selling Expert
“..and again, these awesome tips were learned from Susanna and Emine’s podcast!
SOFIA - Blogging about Candidate Experiences
I loved [the episodic content] again! Thanks for clarifying an important topic again!
EVELIINA - Expert in job search & employer image
Be aware. This podcast is going to change what you think about employer branding forever.
TANJA - Recruitment Manager

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New here?

Start with these ones

Blog header #117 How to implement an employer branding strategy_ - Building a modern, magnetic employer brand podcast with Susanna Rantanen

#117 How do you implement an employer branding strategy?

Blog header #115 Rethinking employer branding in the new world - Building a modern, magnetic employer brand podcast with Susanna Rantanen

Rethinking employer branding in the new world [podcast #115]

Blog header #113 Why HR owns employer branding and why it actually makes sense  - Building a modern, magnetic employer brand podcast with Susanna Rantanen

Why HR owns employer branding and why it actually makes sense [podcast #113]

Blog header #110 Why your business marketing is not the employer branding expert  - Building a modern, magnetic employer brand podcast with Susanna Rantanen

Why your business marketing is not the employer branding expert [podcast #110]

Blog header #109 Psychographic segmentation in employer branding  - Building a modern, magnetic employer brand podcast with Susanna Rantanen

Psychographic segmentation in employer branding [podcast #109]

Blog header #101 The difference between employer branding goals and recruitment marketing goals  - Building a modern, magnetic employer brand podcast with Susanna Rantanen

The difference between employer branding goals and recruitment marketing goals [podcast #101]

Building a modern employer brand podcast by Susanna Rantanen The modern employer branding method

Introducing the modern Magnetic Employer Branding Method [podcast #3]

Building a modern employer brand podcast with Susanna Rantanen Spotify
Building a modern employer brand podcast with Susanna Rantanen soundcloud

Story-Driven Business Podcast

Behind every unforgettable business is an unforgettable story—one that champions people, celebrates culture, and inspires loyalty.

Story-Driven Business is where modern leaders learn how to build magnetic brands by branding their talent, leadership culture, purpose, values, and future vision—because that’s what attracts the right people and customers.

Hosted by Susanna Rantanen, this podcast blends compelling stories with practical strategies to help you transform your people brand from noise into influence—and your business from good to irresistible.

Whether you’re scaling fast, navigating change, or ready to lead with impact, these episodes will inspire you to match minds with mission and grow a business that lives in the hearts and minds of those who matter most.

All rights reserved.

© 2025 Susanna Rantanen

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