A podcast for visionary leaders who believe their people, culture, and mission are the keys to business success.

Story-Driven Business Podcast

Brand your people. Inspire your talent. Lead with purpose. Attract customers. Build competitive value.

Welcome to Story-Driven Business, the podcast where talent, leadership, and purpose become your competitive edge.

Hosted by Susanna Rantanen—the world’s leading expert in modern employer branding and creator of The Magnetic Employer Branding Method™—this podcast is your weekly guide to building a business that attracts, retains, and inspires through the power of storytelling.

Because the best businesses don’t just market products—they brand their people, culture, values, and future to compel the right talent and the right customers.

In each episode, you’ll get bold insights, practical strategies, and inspiring stories that show how to turn your business into a magnetic force—starting from the inside out.

For founders, co-founders, entrepreneurs, CEOs, HR leaders, marketing and communications professionalswho want to lead with influence and build a brand that lives in hearts and minds.

@Rantanensusanna

Latest episodes

VIDEO episode #196 The Talent is the Hero A Leadership Shift That Changes Everything with Susanna Rantanen

#196 The Talent is the Hero: A Leadership Shift That Changes Everything

Header with Susanna Rantanen podcasting to episode 195 Unlock your Culture Code introducing the Competing Values Framework and OCAI-assessment tool

#195 Unlock Your Culture Code: The Secret to a Story-Driven Brand 

From employer brand to business strategy - Story-Driven Business podcast header for episode 194 with Susanna Rantanen

#194 From Employer Brand to Business Strategy: The Power of Story-Driven Positioning

VIDEO episode cover #193 Why Employer Branding Is a Strategic Leadership Opportunity with Susanna Rantanen

#193 Employer Branding and Leadership: A Strategic Leadership Opportunity

Header for episode 192 proposing storytelling as one of the key leadership skills

#192 Storytelling: The Most Underrated Leadership Skill in Business, part 2

Episode cover for #191 Storytelling The Most Underrated Leadership Skill in Business, part 1 with Susanna Rantanen

#191 Storytelling: The Most Underrated Leadership Skill in Business, part 1

Video episode 190 thumbnail with Susanna Rantanen and The 11 Steps to Matching Minds with Mission

#190 The 11 Must-Know Steps to Matching Minds with Mission

#189 Brand People like best companies do, not just products

#189 Brand People Like Best Companies Do, Not Just Products

Blog header #188 Unlocking the Secrets of Story-Driven Employer Branding_ Chapter One of My New Book Story-Driven Employer Branding with book mock up images

#188 Unlocking the Secrets of Story-Driven Employer Branding: Chapter One of My New Book!

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New here?

Start with these ones

Blog header #117 How to implement an employer branding strategy_ - Building a modern, magnetic employer brand podcast with Susanna Rantanen

#117 How do you implement an employer branding strategy?

Blog header #115 Rethinking employer branding in the new world - Building a modern, magnetic employer brand podcast with Susanna Rantanen

Rethinking employer branding in the new world [podcast #115]

Blog header #113 Why HR owns employer branding and why it actually makes sense  - Building a modern, magnetic employer brand podcast with Susanna Rantanen

Why HR owns employer branding and why it actually makes sense [podcast #113]

Blog header #110 Why your business marketing is not the employer branding expert  - Building a modern, magnetic employer brand podcast with Susanna Rantanen

Why your business marketing is not the employer branding expert [podcast #110]

Blog header #109 Psychographic segmentation in employer branding  - Building a modern, magnetic employer brand podcast with Susanna Rantanen

Psychographic segmentation in employer branding [podcast #109]

Blog header #101 The difference between employer branding goals and recruitment marketing goals  - Building a modern, magnetic employer brand podcast with Susanna Rantanen

The difference between employer branding goals and recruitment marketing goals [podcast #101]

Building a modern employer brand podcast by Susanna Rantanen The modern employer branding method

Introducing the modern Magnetic Employer Branding Method [podcast #3]