A podcast for visionary leaders who believe their people, culture, and mission are the keys to business success.

Story-Driven Business Podcast

Brand your people. Inspire your talent. Lead with purpose. Attract customers. Build competitive value.

Welcome to Story-Driven Business, the podcast where talent, leadership, and purpose become your competitive edge.

Hosted by Susanna Rantanen—the world’s leading expert in modern employer branding and creator of The Magnetic Employer Branding Method™—this podcast is your weekly guide to building a business that attracts, retains, and inspires through the power of storytelling.

Because the best businesses don’t just market products—they brand their people, culture, values, and future to compel the right talent and the right customers.

In each episode, you’ll get bold insights, practical strategies, and inspiring stories that show how to turn your business into a magnetic force—starting from the inside out.

For founders, co-founders, entrepreneurs, CEOs, HR leaders, marketing and communications professionalswho want to lead with influence and build a brand that lives in hearts and minds.

@Rantanensusanna

Latest episodes

#192 Storytelling: The Most Underrated Leadership Skill in Business, part 2

#191 Storytelling: The Most Underrated Leadership Skill in Business, part 1

#190 The 11 Must-Know Steps to Matching Minds with Mission

#189 Brand People Like Best Companies Do, Not Just Products

#188 Unlocking the Secrets of Story-Driven Employer Branding: Chapter One of My New Book!

#187 How Mitgo Built a Successful Employee Ambassador Program – with Guest Veronika Batmanova

#186 Airbus Finland Does it: Award-Winning Employer Brand with Emine

#185 Discussing Employer Branding Career Path Triumphs and Challenges with Guest Maiju Karppinen

#183-184 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen – parts 1 & 2

This podcast is my favourite too! I admire Susanna’s leading edge and perseverance in podcasting!

“..and again, these awesome tips were learned from Susanna and Emine’s podcast!

I loved [the episodic content] again! Thanks for clarifying an important topic again!

Be aware. This podcast is going to change what you think about employer branding forever.

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A podcast for visionary leaders who believe their people, culture, and mission are the keys to business success.

Story-Driven Business Podcast

Brand your people. Inspire your talent. Lead with purpose. Attract customers. Build competitive value.

@Rantanensusanna

Latest episodes

#192 Storytelling: The Most Underrated Leadership Skill in Business, part 2

#191 Storytelling: The Most Underrated Leadership Skill in Business, part 1

#190 The 11 Must-Know Steps to Matching Minds with Mission

#189 Brand People Like Best Companies Do, Not Just Products

#188 Unlocking the Secrets of Story-Driven Employer Branding: Chapter One of My New Book!

#187 How Mitgo Built a Successful Employee Ambassador Program – with Guest Veronika Batmanova

#186 Airbus Finland Does it: Award-Winning Employer Brand with Emine

#185 Discussing Employer Branding Career Path Triumphs and Challenges with Guest Maiju Karppinen

#183-184 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen – parts 1 & 2

Subscribe to our Employer Branding email

Start with these ones

#117 How do you implement an employer branding strategy?

Rethinking employer branding in the new world [podcast #115]

Why HR owns employer branding and why it actually makes sense [podcast #113]

Why your business marketing is not the employer branding expert [podcast #110]

Psychographic segmentation in employer branding [podcast #109]

The difference between employer branding goals and recruitment marketing goals [podcast #101]

Introducing the modern Magnetic Employer Branding Method [podcast #3]

Story-Driven Business Podcast

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