BUSINESS STORYTELLING TO MATCH TALENT MINDS WITH YOUR MISSION
THE MODERN EMPLOYER BRAND READ THE BLOGDOWNLOAD A FREE PDF![Does your businesses use social media wrong? [podcast #32]?](https://modernemployerbrand.com/wp-content/uploads/2020/07/32-Why-companies-should-use-social-media-like-their-employees-Building-a-Modern-Employer-Brand-Podcast-with-Susanna-Rantanen--1080x675.jpg)
Does your businesses use social media wrong? [podcast #32]?
Most businesses use social media wrong. They could benefit a lot from learning the right kind of behavior from their socially active employees as well as letting their employees use the company account like they use their personal accounts. How most businesses use...
3 Ways to Improve Employer Branding With Examples of 9 Companies Who Absolutely Nailed Them!
This is a guest post covering 3 ways to improve employer branding with examples written by Kelly Barcelos. Many believed that employer branding was just a marketing buzzword. But today, it has evolved to be an essential element of an organization's recruitment...
![How to get your employees to share company content on their social media [podcast #31]?](https://modernemployerbrand.com/wp-content/uploads/2020/07/31-How-to-get-your-employees-to-share-company-content-online-Building-a-Modern-Employer-Brand-Podcast-with-Susanna-Rantanen-1-1-1080x675.jpg)
How to get your employees to share company content on their social media [podcast #31]?
Are you one of the many HR, business leader or marcoms professional who has tried endlessly to get employees to share company content on their social media profiles? Do you also look for inspiration, tips and ideas what to do to inspire employees to join your...
![Goals, objectives and metrics in hiring [podcast #30, part 2]](https://modernemployerbrand.com/wp-content/uploads/2020/07/30-Goals-objectives-and-metrics-in-hiring-part-2-Building-a-Modern-Employer-Brand-Podcast-with-Susanna-Rantanen-1080x675.jpg)
Goals, objectives and metrics in hiring [podcast #30, part 2]
Are you interested in metrics in hiring? What are the key metrics to measure in your recruitment processes or overall recruiting success? There are literally tons of metrics to choose from. For some reason most conversations about measuring hiring success start from...
![How to measure success in hiring, part 1/2 [podcast #29]](https://modernemployerbrand.com/wp-content/uploads/2020/07/1-1080x675.jpg)
How to measure success in hiring, part 1/2 [podcast #29]
Understanding and optimizing your hiring success is really important because recruiting is an expensive sequence of activities. Recruiting someone who later turns out to be "not an ideal" recruit makes that recruitment process even more expensive. The challenge with...
![How to get started with employer branding on social media [podcast #28]](https://modernemployerbrand.com/wp-content/uploads/2020/06/Blog-header-28-How-to-get-started-with-employer-branding-on-social-media-Building-a-Modern-Employer-Brand-Podcast-with-Susanna-Rantanen--1080x675.jpg)
How to get started with employer branding on social media [podcast #28]
Getting started with employer branding on social media is a topic we enter into frequently with our customers. Often times there is a lot of confusion with what to do and how to go about because employer branding is considered to be the same as recruitment marketing....
How to create content for marketing in a smart way?
Do you create content for marketing? Then you know it can be a huge job! Especially if you need to create new content regularly. And regular is the key word if you want to make an impact and add value to your business with content marketing. There are a few tricks I...
How to evaluate and optimize your hiring success & reputation
Evaluating and optimizing hiring success is pretty important for growth companies who hire a lot. When your company is an active recruiter and has hiring goals and objectives to achieve, it pays out to optimize your hiring. What is hiring success? Hiring success means...
![Why talent marketing fails to deliver? [podcast #27]](https://modernemployerbrand.com/wp-content/uploads/2020/06/27-5-common-reasons-why-talent-marketing-fails-Building-a-Modern-Employer-Brand-Podcast-with-Susanna-Rantanen-1-1080x675.jpg)
Why talent marketing fails to deliver? [podcast #27]
Does this sound familiar: your company does a lot of talent marketing activities, but you are still struggling with getting more applications from better matching candidates? Talent marketing - I also use the term HR marketing - consists of three primary activities,...
![How HR can use the company blog in talent marketing [podcast #26]](https://modernemployerbrand.com/wp-content/uploads/2020/06/5-2-1080x675.jpg)
How HR can use the company blog in talent marketing [podcast #26]
Company blog can still be an extremely valuable asset for talent marketing and HR. I'm saying "still" as in, albeit all social media content and tricks we have been blessed with these days. A company blog that is full of value-add content is what I'm talking about....
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