BUSINESS STORYTELLING TO MATCH TALENT MINDS WITH YOUR MISSION
THE MODERN EMPLOYER BRAND READ THE BLOGDOWNLOAD A FREE PDF
Optimizing the career page for a growth company (podcast #22)
A career page is the same to recruiting as business websites tend to be for sales. The more hiring oriented the business is the more important the career page becomes. Your career page is also your most important piece of media property. It is the only landscape you...
7 tips on getting started with your recruiter brand (podcast #21)
For someone working and building a career with ambition in recruiting and talent acquisition, a personal recruiter brand can be an extremely valuable asset. But how to get started with your own professional brand as a recruiter? Episode 21 of Building a Modern...
What if you had a Talent Acquisition brand? (podcast #20)
If you work in talent acquisition or recruiting and have ambitions for your career, personal talent acquisition or recruiter brand might benefit you. A Talent Acquisition or a Recruiter brand is based on your professional self with the icing and a cherry topping...
Why words matter in your job post (podcast #19)
Do you write a job post regularly? If you do, I've got something for you that will significantly improve the impact of your job posts. You might now ask: What do you mean with the impact of job posts? What I mean with impact is that your job post does it's job to...
What content works for your audience? (episode #18)
Do you know what content works for your audience? Or maybe you wonder what content might work for your audience? I love creating new content, but I also struggle with it sometimes. If you want your blog posts, videos or social media posts to really work for your...
#17 How corona shows the strength of our company culture (podcast)
I'm probably not alone when I say the strength your company culture is really tested during times like this. It is not that difficult to sail the calm seas. Our physical and mental strength won't be challenged on a sun lounge! This corona pandemic is the stormy sea...
#16 Target talent audiences in modern employer branding
Target talent audiences often seem to be such a struggle to come up with when a business starts to work with their employer brand. I've noticed the struggle being most down to one single reason: we confuse recruiting audiences with employer branding audiences when in...
#15 What is a talent audience and why does it matter?
What is a talent audience?How do I decide on our talent audiences?Why is it important to me to understand who our talent audiences are? What is a talent audience? When we talk about talent audiences, we mean groups of people who we hope to listen to our messages about...
Marketing and communications in the HR role (includes podcast #14)
Marketing and communications are essentially the key tactics you use when you work with recruiting and employer branding. What is marketing? What is communications? And what exactly does marketing communications mean? And what does this have to do with employer...
#13 What is an Employer Value Proposition (and do we still need them)?
What is an Employer Value Proposition, or "EVP" as they are also called? And further more, do we still need them? Employer Value Propositions are the most common touch point when HR kicks of the development of an employer image or employer branding. The Swedish...