A podcast for visionary leaders who believe their people, culture, and mission are the keys to business success.

Story-Driven Business Podcast

Brand your people. Inspire your talent. Lead with purpose.

Welcome to Story-Driven Business, the podcast where talent, leadership, and purpose become your competitive edge.

Hosted by Susanna Rantanen—the world’s leading expert in modern employer branding and creator of The Magnetic Employer Branding Method™—this podcast is your weekly guide to building a business that attracts, retains, and inspires through the power of storytelling.

Because the best businesses don’t just market products—they brand their people, culture, values, and future to compel the right talent and the right customers.

In each episode, you’ll get bold insights, practical strategies, and inspiring stories that show how to turn your business into a magnetic force—starting from the inside out.

For founders, co-founders, entrepreneurs, CEOs, HR leaders, marketing and communications professionalswho want to lead with influence and build a brand that lives in hearts and minds.

@Rantanensusanna

Latest episodes

Blog header #188 Unlocking the Secrets of Story-Driven Employer Branding_ Chapter One of My New Book Story-Driven Employer Branding with book mock up images

#188 Unlocking the Secrets of Story-Driven Employer Branding: Chapter One of My New Book!

Blog header #187 Employee Ambassador Program at Mitgo with guest Veronika Batmanova

#187 How Mitgo Built a Successful Employee Ambassador Program – with Guest Veronika Batmanova

Blog header #186 Airbus Building an Award-Winning Magnetic Employer Brand with Emine - with guest Maiju Karppinen  - Building a modern, magnetic employer brand podcast with Susanna Rantanen

#186 Airbus Finland Does it: Award-Winning Employer Brand with Emine

Blog header #185 Discussing Employer Branding Career Path Triumphs and Challenges with Guest Maiju Karppinen  - Building a modern, magnetic employer brand podcast with Susanna Rantanen

#185 Discussing Employer Branding Career Path Triumphs and Challenges with Guest Maiju Karppinen

#183-184 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen – parts 1 & 2

Blog header #182 Behind the Scenes - I'm writing a Game-Changing Book about Employer Branding  - Building a modern, magnetic employer brand podcast with Susanna Rantanen

#182 I’m Writing a Game-Changing Book about Employer Branding – Behind the Scenes

Blog header #181 How building your Magnetic Employer Brand is like dating - part 2  - Building a modern, magnetic employer brand podcast with Susanna Rantanen

#181 How building your Magnetic Employer Brand is like dating – part 2

Blog header #180 How building your Magnetic Employer Brand is like dating - part 1  - Building a modern, magnetic employer brand podcast with Susanna Rantanen

#180 How building your Magnetic Employer Brand is like dating – part 1

Blog header #179 Unlock Your Potential_ The Power Of Self-awareness For Career Growth  - Building a modern, magnetic employer brand podcast with Susanna Rantanen

#179 Unlock Your Potential: The Power Of Self-awareness For Career Growth

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New here?

Start with these ones

Blog header #117 How to implement an employer branding strategy_ - Building a modern, magnetic employer brand podcast with Susanna Rantanen

#117 How do you implement an employer branding strategy?

Blog header #115 Rethinking employer branding in the new world - Building a modern, magnetic employer brand podcast with Susanna Rantanen

Rethinking employer branding in the new world [podcast #115]

Blog header #113 Why HR owns employer branding and why it actually makes sense  - Building a modern, magnetic employer brand podcast with Susanna Rantanen

Why HR owns employer branding and why it actually makes sense [podcast #113]

Blog header #110 Why your business marketing is not the employer branding expert  - Building a modern, magnetic employer brand podcast with Susanna Rantanen

Why your business marketing is not the employer branding expert [podcast #110]

Blog header #109 Psychographic segmentation in employer branding  - Building a modern, magnetic employer brand podcast with Susanna Rantanen

Psychographic segmentation in employer branding [podcast #109]

Blog header #101 The difference between employer branding goals and recruitment marketing goals  - Building a modern, magnetic employer brand podcast with Susanna Rantanen

The difference between employer branding goals and recruitment marketing goals [podcast #101]

Building a modern employer brand podcast by Susanna Rantanen The modern employer branding method

Introducing the modern Magnetic Employer Branding Method [podcast #3]