Talent must be the hero in a modern employer brand story. It is the paradigm shift the modern employer branding concept introduces, and what I blogged and podcasted about last week. Traditional marketing and communications has always been about us: emphasizing our...
Do you know what the paradigm shift in modern employer branding is? Business marketing and communications’ have forever been about the company itself. But how interesting and attractive is it, when the other party talks solely about themselves? Unless we already...
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