Why story works so well in talent marketing is because it pinpoints why something must change, how the offer makes the change easy and what life looks like after the transformation. If your job is in copywriting talent marketing messages such as job posts and other...
Storytelling marketing uses a narrative format when communicating marketing messages to business audiences. The reason why stories work so well in corporate marketing is because stories allow us to connect better with our audiences. Storytelling marketing invites your...
There are a certain elements of a story that make the written or spoken words into the story format that impacts our brain like explained in episode 45. The art of storytelling is as much as art, as it is science. Even though we wrote 200 pages, it still does not mean...
Talent must be the hero in a modern employer brand story. It is the paradigm shift the modern employer branding concept introduces, and what I blogged and podcasted about last week. Traditional marketing and communications has always been about us: emphasizing our...
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