Your Quiz Results


Your Quiz Results are here!

You are a…

Talent Community and Social Media Manager


“Social media is a community effort. Everyone is an asset.”

— Susan Cooper


You could be an/a

Employer Brand Social Media Coordinator

Talent Community Coordinator

Candidate Community Manager

in the talent marketing team!


Based on your Quiz results, I can see that your social skills and empathy are definite an asset in..


Networking and engaging with your employer brand audiences online.


Finding new relevant social media users to connect with from the employer brand account.


Being present and influencing your followers to pay more attention to your talent marketing.

The problem is..

You don't know what talent community management is

Even though this all sounds really exciting and fitting for you, you are not sure about what does it mean to build a talent community online. A bit of inspiration and guidance would be handy to get you going.

You don't have social media set out specifically for talent marketing

Your marketing and communication department are managing all of your company social media accounts and you struggle with the correct arguments to get access and create career accounts for talent marketing and employer branding.

You don't have a plan for talent community management

It would be very helpful to know what is the purpose for the talent community and social media management and how do you know when you are doing the right thing.

The downside to being a talent marketing pioneer


Many marketing and communication departments have taken over the company social media accounts and are not letting talent marketing in.

What you need is a solid understanding of what modern talent marketing and employer branding can achieve and why you need social media for talent marketing too.

Luckily you are in the right place!

Your journey to learning the ropes of modern talent marketing and employer branding starts right here!


01: Adapt a weekly routine with my podcast

I podcast weekly on Wednesdays about and only about how to build a modern employer brand. Start learning and building your talent marketing and employer branding acumen in bite sizes with me on a weekly basis. I’m pretty confident soon you have your head full of ideas on how to build and engage with your talent community on social media!

02: Find out which social media works out the best for your talent communities

You don’t have to build a talent community in all available social media platforms. Decide together with your employer brand manager which social media is the most beneficial throughout the Candidate Journey. What this means is that choose one platform that most of your talent audiences use and where you are likely to be able to benefit most from talent community building.

03: Become a Student at Talent Marketing School

It has never been a better time to start your own development journey into the world od modern talent marketing and employer branding! Make your career your priority and start building your talent marketing and employer branding skills and acumen online and on-demand at Talent Marketing School.

Hi, my name is Susanna!

I teach aspiring Modern Talent Marketing Professionals how to build a modern employer brand and create talent marketing content that influences and persuades your ideal talents.

Here is a brief introduction about me to you. I hope to hear yours at some point too!

  • I have a BA (Hons) in International Marketing Management & PR.
  • But I made my career in HR, employer branding and recruitment marketing.
  • For nearly 10 years I worked in-house developing and marketing the product called a great workplace.
  • In 2010 I became a software entrepreneur, but quite soon realized I’m not cut out to being a software entrepreneur and seller.
  • My real talent is in developing, building and implementing effective marketing and communication frameworks and models into the modern talent marketing landscape.
  • In early 2011 I developed a recruitment marketing method using social media markering and blogging together to win attention and call relevant job seekers to act. It became a hit on the Finnish market.
  • In 2017 I introduced what became the paradign shift in employer branding, The Magnetic Employer Brandingmethod (Vaikuttava Työnantajabrändi in Finnish).
  • It was this method that earned us the recognition of one of the Top Employer Branding Agencies in Europe in 2020.

Together with my team at Emine, we have used this method already for around 200 business in Finland to influence and impact their target talent audiences in recruitment processes as well as in employer branding.

I’m so passionate about modernizing talent marketing and teaching aspiring talent marketing professionals how to build a modern employer brand with the guidance of this systematic approach and modern marketing method.

I’m so happy that you are here!

If you feel stuck with the chaos and the ad hoc requests for employer branding, I’m here to guide you out of your grunt before you burn out.

At the end, building a modern employer brand in any role is the best job in the world!

Connect with me on my favorite socials!

Connect with me on my favourite socials!

LINKEDIN | FACEBOOK | INSTAGRAM CLUBHOUSE (you gotta be in to connect)


Ready to start building your journey towards professional talent marketing and employer branding career?

Download your quiz results and opt-in for my emails to guide you forward on what might be the start of your best career ever!

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