Your Quiz Results


Your Quiz Results are here!

You are a…

Talent Communication & PR Specialist


“PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.”

– Ronn Torossian


You could be the reporter,

the brand journalist,

the publicist,

the public talent relations officer

or the communication force for talent marketing!

Based on your Quiz results, I can see that your super-powers are probably going to be an asset in..

getting your employer brand messages accross,

finding story-ideas in places others don’t even think to look,

influencing and persuading with words and rich expressions that stick to the recipients mind.

The flipside is..

You may not know your audience well enough

Your audiences only pay attention to messages that are immediately relevant, insightful, inspiring or entertaining for them. Employees and job seekers make a pretty unique audience. How well do you know what triggers their attention?

You're not lifting the fog

Most employer brand communication falls short in it’s ability to lift the fog and describe what something is or means in your work place. This happens because we know way more about our company than an outsider. We simply ignore information obvious to us but unknown to the recipient.

You suffer from the writer's block

Even though you know how to write, you don’t know what to write about. What you need is a plan outlining what are the key topics and talking points your writing needs bring out. It should be like having an on-going conversation with your audience about your employer brand’s key themes.

The downside to being a modern talent communication pioneer


Too many marketing and communication departments under-value the expertise talent communication requires.

Just because you know how to communicate to clients does not make you an expert in how to and what to communicate to unique talent audiences.

That’s why you might feel like an under-dog unless you gain the talent insight success in this role requires.

Luckily you are in the right place!

Your journey to becoming a professional Talent Communication & PR expert starts here!


01: Adapt a weekly routine with my podcast

I podcast weekly on Wednesdays about and only about how to build a modern employer brand. Communication is elementary in my methodology. Start learning and building your acumen in bite sizes with me on a weekly basis.

02: Start writing in the employer branding context

Writing is a skill that can improve only if you exercise it regularly. While you might have been writing all your life for yourself or even for corporate purposes, writing for talent audiences is different. Write, get feedback from talent audiences, excel!

03: Become a Student at Talent Marketing School

Invest in your own development and start building your talent communication skills and expertise on-demand at Talent Marketing School.

Hi, my name is Susanna!

I teach aspiring Modern Talent Marketing Professionals how to build a modern employer brand and create talent marketing content that influences and persuades your ideal talents.

Here are a brief introduction about me to you. I hope to hear yours at some point too!

  • I have a BA (Hons) in International Marketing Management & PR.
  • But I made my career in HR, employer branding and recruitment marketing.
  • For nearly 10 years I worked in-house developing and marketing the product called a great work place.
  • In 2010 I became a software entrepreneur, but quite soon realized I’m not cut out to being a software entrepreneur and seller.
  • My real talent is in developing, building and implementing effective marketing and communication frameworks and models into the modern talent marketing landscape.
  • In early 2011 I developed a recruitment marketing method using social media markering and blogging together to win attention and call relevant job seekers to act. It became a hit on the Finnish market.
  • In 2017 I introduced what became the paradign shift in employer branding, The Magnetic Employer Branding method (Vaikuttava Työnantajabrändi in Finnish).
  • It was this method that earned us the recognition of one of the Top Employer Branding Agencies in Europe in 2020.

Together with my team at Emine, we have used this method already for around 200 business in Finland to influence and impact their target talent audiences in recruitment processes as well as in employer branding.

I’m so passionate about modernizing talent marketing and teaching aspiring talent marketing professionals how to build a modern employer brand with the guidance of this systematic approach and modern marketing method.

I’m so happy that you are here!

If you feel stuck with the chaos and the ad hoc requests for employer branding, I’m here to guide you out of your grunt before you burn out.

At the end, building a modern employer brand in any role is the best job in the world!

Connect with me on my favourite socials!

LINKEDIN | FACEBOOK | INSTAGRAM CLUBHOUSE (you gotta be in to connect)


Ready to start building your journey towards professional talent marketing and communication career?

Download your quiz results and opt-in for my emails to guide you forward on what might be the start of your best career ever!

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