Your Quiz Results
Your Quiz Results are here!
You are an…
Employer Brand Content Manager
“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.”
– David Beebe
You could be an/a…
Employer Brand Social Media Content Manager
Talent Marketing Coordinator
Employer Brand Content Creator
Talent Marketing Manager
Talent Content Manager
Talent Content Creator
Talent Marketing Campaign Manager
Based on your Quiz results, I can see that your ability to organize and manage tasks is a definite an asset in..
Planning and coordinating employer brand content production.
Organizing the regular content ideation sessions to keep your content backlog full.
Orchestrating employer brand content marketing activities according to the publication schedule.
However, there are #3 pitfalls to avoid..
You don't have a content plan to manage
It’s impossible to manage something you don’t have. A content plan in modern employer branding is the plan for communicating and sharing your employer brand key messages and story themes in the form of content and content marketing messages. This is where you get started.
Your content plan is based on ad hoc ideas
One of the most common pitfalls is basing your content ideas and content production on an ad hoc strategy. What this means is that you have no idea what needs to be your employer brand key messages and story themes. As a result your content plan is totally random and lacks a coherent message.
Your content plan is way too ambitious
Sometimes we get so excited about all the content ideas and end up with a content plan we are unable to execute. Our available time, pairs of hand and content producer line up is too limited to get this plan going. We get frustrated, start feeling like a content management failure and decide to put it aside until further ado. Not a great plan.
The downside to being a modern talent marketing pioneer
While you are eager and willing to start executing a content marketing approach to build your employer brand, your lack of resources is killing your passion.
What you need is a content marketing plan that can be executed with your available resources. There are many alternative ways to execute a content marketing plan.
Tactics like repurposing and content curation may be just what doctor Susanna orders for you.
Luckily you are in the right place!
Your journey to learning the ropes of modern talent marketing and employer branding starts right here!
01: Adapt a weekly routine with my podcast
I podcast weekly on Wednesdays about and only about how to build a modern employer brand. Start learning and building your talent marketing and employer branding acumen in bite sizes with me on a weekly basis. I’m pretty confident soon you have your head full of ideas on how to come up with the ideal content marketing plan for your business.
02: Learn alternative tactics
Sometimes our own content production isn’t meeting our ideal needs. There are many alternative ways to go around your ideals. Check out tactics like repurposing content, evergreens, content curation and social media copywriting to get started.
03: Become a Student at Talent Marketing School
It has never been a better time to start your own development journey into the world of modern talent marketing and employer branding than today! Make your career your priority and start building your talent marketing and employer branding skills and acumen online and on-demand at Talent Marketing School.
Hi, my name is Susanna!
I teach aspiring Modern Talent Marketing Professionals how to build a modern employer brand and create talent marketing content that influences and persuades your ideal talents.
Here is a brief introduction about me to you. I hope to hear yours at some point too!
- I have a BA (Hons) in International Marketing Management & PR.
- But I made my career in HR, employer branding and recruitment marketing.
- For nearly 10 years I worked in-house developing and marketing the product called a great workplace.
- In 2010 I became a software entrepreneur, but quite soon realized I’m not cut out to being a software entrepreneur and seller.
- My real talent is in developing, building and implementing effective marketing and communication frameworks and models into the modern talent marketing landscape.
- In early 2011 I developed a recruitment marketing method using social media markering and blogging together to win attention and call relevant job seekers to act. It became a hit on the Finnish market.
- In 2017 I introduced what became the paradign shift in employer branding, The Magnetic Employer Brandingmethod (Vaikuttava Työnantajabrändi in Finnish).
- It was this method that earned us the recognition of one of the Top Employer Branding Agencies in Europe in 2020.
Together with my team at Emine, we have used this method already for around 200 business in Finland to influence and impact their target talent audiences in recruitment processes as well as in employer branding.
I’m so passionate about modernizing talent marketing and teaching aspiring talent marketing professionals how to build a modern employer brand with the guidance of this systematic approach and modern marketing method.
I’m so happy that you are here!
If you feel stuck with the chaos and the ad hoc requests for employer branding, I’m here to guide you out of your grunt before you burn out.
At the end, building a modern employer brand in any role is the best job in the world!
Connect with me on my favorite socials!
Connect with me on my favourite socials!
Ready to start building your journey towards professional talent marketing and employer branding career?
Download your quiz results and opt-in for my emails to guide you forward on what might be the start of your best career ever!