Your Quiz Results


Your Quiz Results are here!

You are a…

Creative Employer Brand Content Producer


“Do what you do so well that they will want to see it again and bring their friends.”

– Walt Disney


You could be a

Visual Employer Brand Designer

Video Content Creator

Audio Content Creator

Employer Brand Podcast Host

Employer Brand Content Illustrator

Employer Brand Photographer


Based on your Quiz results, I can see that your artistic and technical content production skills are a definite an asset in..


Using your creative powers to help communicate and express the brand message with visuals and sound.


Ideating new and versatile content for your employer brand.


Creating content that catches attention and keeps your audiences engaged with your employer brand.

However, there are #3 pitfalls to avoid..

You don't have direction for your art

It would be easy for you to unleash your creativity but talent marketing and employer branding gets no where if your art isn’t delivering the intended message. Make sure you get direction.

The outcome is too commercial

Talent marketing and employer branding must be human-to-human in nature. Make it too commercial, as in an ad campaign about your company, it will be time and money wasted. Make sure you are on board with how to win the attention of talent audiences.

You put all the effort on a single shot

I understand the one time you get asked to contribute to talent marketing, you might feel like putting everything you have in this one moment. To succeed in modern employer branding requires a stream of content that wins attention, engages and builds affinity. Expand one idea into a series of content.

The downside to being a modern talent marketing pioneer


You have ideas, you have inspiration and you certainly have motivation to create all sorts of inspirational content.

But you also want to feel all the effort you put in is useful and makes a difference, don’t you?

Make sure your content production is based on an employer brand content marketing plan to gain maximum impact.

Luckily you are in the right place!

Your journey to learning the ropes of modern talent marketing and employer branding starts right here!


01: Adapt a weekly routine with my podcast

I podcast weekly on Wednesdays about and only about how to build a modern employer brand. Start learning and building your talent marketing and employer branding acumen in bite sizes with me on a weekly basis. It won’t take a long time for you to catch up and offer your talent marketing team a truly helping hand.

02: Volunteer to help with recruitment campaign content

There is a high chance you start or started your creative talent content creation journey in talent acquisition creating recruitment campaign content and messages. Volunteer to help creating content for recruitment marketing campaigns and show talent acquisition the value you offer.

03: Become a Student at Talent Marketing School

It has never been a better time to start your own development journey into the world of modern talent marketing and employer branding than today! Make your career a priority and start building your talent marketing and employer branding acumen online and on-demand at Talent Marketing School.

Hi, my name is Susanna!

I teach aspiring Modern Talent Marketing Professionals how to build a modern employer brand and create talent marketing content that influences and persuades your ideal talents.

For nearly 10 years I worked in-house developing and marketing the product called a great work place.

In 2010 I became a software entrepreneur, but quite soon reealized my real talent is in developing, building and implementing effective marketing and communication frameworks and models into today known as the talent marketing landscape.

I started with developing a content marketing framework for recruitment marketing. It became a hugely successful element in our clients’ recruitment processes.

Then I moved on building what became the paradign shift in employer branding, The Magnetic Employer Branding method (Vaikuttava Työnantajabrändi in Finnish).

We have helped close to 200 business in Finland with this method to influence and impact their target talent audiences both during recruitment processes as well as in the actual modern employer branding.

But already as a kid I played school teachers with my cousin. I have always enjoyed the teaching part of my job the most. And finally, I am helping aspiring talent marketing professionals like yourself to learn the skills, the tactics and the strategies of building The Magnetic Employer Brand.

I’m so happy that you are here! If you feel stuck with the chaos and the ad hoc requests for employer branding, I’m here to guide you out of your grunt before you burn out.

At the end, building a modern employer brand in any role is the best job in the world!

Connect with me on my favourite socials!

LINKEDIN | FACEBOOK | INSTAGRAM CLUBHOUSE (you gotta be in to connect)


Ready to start building your journey towards professional talent marketing and employer branding career?

Download your quiz results and opt-in for my emails to guide you forward on what might be the start of your best career ever!

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