What are the strategically elementary roles in your company? Strategically elementary roles are those roles in which people are creating the competitive advantage for your business. The work in these roles and functions make up the core business for the company....
Are you choosing talent target audiences for employer branding? Make sure you avoid these two of the most common mistakes: Mistaking your recruitment profiles as target audiences for your strategic employer branding.Including just about everyone you hire and employe...
Who should we choose as our target audiences in employer branding? This seems to be one of the most problematic decisions to make in strategic employer branding. We tend to confuse our recruitment target audiences with our employer branding target audiences. But if we...
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