Implementing story messages in your talent marketing will significantly increase the impact of your message. What you need is a simple formula for copywriting a story message. This week in the Building a Modern Employer Brand podcast, I talk about crafting your...
Why story works so well in talent marketing is because it pinpoints why something must change, how the offer makes the change easy and what life looks like after the transformation. If your job is in copywriting talent marketing messages such as job posts and other...
Storytelling marketing uses a narrative format when communicating marketing messages to business audiences. The reason why stories work so well in corporate marketing is because stories allow us to connect better with our audiences. Storytelling marketing invites your...
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