What is a talent audience?How do I decide on our talent audiences?Why is it important to me to understand who our talent audiences are? What is a talent audience? When we talk about talent audiences, we mean groups of people who we hope to listen to our messages about...
Content marketing works incredibly well in modern employer branding because most of us share the hobby of googling. What if your talent audiences found you regularly in their Google search results? What is content marketing? Content marketing is a marketing technique...
Every talent will have a candidate journey with their chosen and preferred companies. But every employer will not have a shared journey with talents they would love to hire. Talents we pursue are in different phases of their career lifecycles. To maximize our...
What is traditional employer branding? It is an extension to recruitment marketing with an attempt to amplify the message to get more applications and better applicants to current and very near future openings. In this episode of the Building a Modern Employer Brand...
What is modern employer branding? To answer the question, we must make comparisons. I have been in HR marketing roles since 2002. When I started in HR, the only marketing available was print advertising and a few upcoming online job boards, such as the Monster Board...
