How to measure success in hiring, part 1/2 [podcast #29]

by @RantanenSusanna | Jul 9, 2020 | Article, Podcast

Understanding and optimizing your hiring success is really important because recruiting is an expensive sequence of activities. Recruiting someone who later turns out to be “not an ideal” recruit makes that recruitment process even more expensive. The...

How to get started with employer branding on social media [podcast #28]

by @RantanenSusanna | Jul 1, 2020 | Podcast

Getting started with employer branding on social media is a topic we enter into frequently with our customers. Often times there is a lot of confusion with what to do and how to go about because employer branding is considered to be the same as recruitment marketing....

Why talent marketing fails to deliver? [podcast #27]

by @RantanenSusanna | Jun 24, 2020 | Article, Basics, Podcast

Does this sound familiar: your company does a lot of talent marketing activities, but you are still struggling with getting more applications from better matching candidates? Talent marketing – I also use the term HR marketing – consists of three primary...

How HR can use the company blog in talent marketing [podcast #26]

by @RantanenSusanna | Jun 17, 2020 | Article, Basics, Podcast

Company blog can still be an extremely valuable asset for talent marketing and HR. I’m saying “still” as in, albeit all social media content and tricks we have been blessed with these days. A company blog that is full of value-add content is what...

How to become a Talent Magnet? [podcast #25]

by @RantanenSusanna | Jun 10, 2020 | Article, Basics, Podcast

Being a Talent Magnet company literally means that your brand is able to appeal, attract and pull in your ideal talent audiences just like a magnet does. As the war for the talents capable to thrive in the digital age is heavily on, more and more growth companies are...