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Introducing the Modern Employer Brand Team roles [podcast #63]

Introducing the Modern Employer Brand Team roles [podcast #63]

by @RantanenSusanna | Mar 3, 2021 | Podcast, Talent Marketing Pro

It’s time to introduce you the Modern Employer Brand Team! The Modern Employer Brand Team and the talent marketer roles are chosen and defined by me. I base them on The Magnetic Employer Branding method I developed. As you may already know, I teach, consult and...
Candidate communication in modern employer branding [podcast #62]

Candidate communication in modern employer branding [podcast #62]

by @RantanenSusanna | Feb 24, 2021 | Article, Podcast, Recruitment marketing

Candidate communication can be so much more than an automated thank-you-we-received-your-application and the no-thank-you rejection most of your applicants are going to hear or read in your recruitment process. Everyone who has worked in talent acquisition knows how...
PR and communication in modern employer branding [podcast #61]

PR and communication in modern employer branding [podcast #61]

by @RantanenSusanna | Feb 17, 2021 | Podcast, The Method

Most talent marketers have no idea how empowering and how much impact talent PR and communication could deliver for their business. Let me repeat: PR and communication are extremely under-used opportunities in talent marketing and employer branding. And they make the...
Micro-moments are relevant in modern employer branding [podcast #60]

Micro-moments are relevant in modern employer branding [podcast #60]

by @RantanenSusanna | Feb 10, 2021 | Employer Branding, Podcast

Micro-moments are not a new discovery, but they are more relevant than ever. And therefore, it’s time to address micro-moments also in modern employer branding. I briefly addressed micro-moments in the complementary blog post for episode 57. What are...
Using curated content in talent marketing and employer branding [podcast #59]

Using curated content in talent marketing and employer branding [podcast #59]

by @RantanenSusanna | Feb 3, 2021 | Podcast

Using curated content in talent marketing and employer branding is something I strongly advice for all professional talent marketers. When we set out to do professional talent marketing, be it recruitment marketing, growing our employer awareness or the actual...
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