by @RantanenSusanna | Mar 3, 2021 | Podcast, Talent Marketing Pro
It’s time to introduce you the Modern Employer Brand Team! The Modern Employer Brand Team and the talent marketer roles are chosen and defined by me. I base them on The Magnetic Employer Branding method I developed. As you may already know, I teach, consult and...
by @RantanenSusanna | Feb 24, 2021 | Article, Podcast, Recruitment marketing
Candidate communication can be so much more than an automated thank-you-we-received-your-application and the no-thank-you rejection most of your applicants are going to hear or read in your recruitment process. Everyone who has worked in talent acquisition knows how...
by @RantanenSusanna | Feb 17, 2021 | Podcast, The Method
Most talent marketers have no idea how empowering and how much impact talent PR and communication could deliver for their business. Let me repeat: PR and communication are extremely under-used opportunities in talent marketing and employer branding. And they make the...
by @RantanenSusanna | Feb 10, 2021 | Employer Branding, Podcast
Micro-moments are not a new discovery, but they are more relevant than ever. And therefore, it’s time to address micro-moments also in modern employer branding. I briefly addressed micro-moments in the complementary blog post for episode 57. What are...
by @RantanenSusanna | Feb 3, 2021 | Podcast
Using curated content in talent marketing and employer branding is something I strongly advice for all professional talent marketers. When we set out to do professional talent marketing, be it recruitment marketing, growing our employer awareness or the actual...