Should your business marketing be the employer branding expert? I think that’s a fair question to ask. And the answer is: no, they should not be expected to be an expert in employer branding unless they have years of hands-on experience in employer branding. In...
The ownership of the employer brand has become somewhat of a power struggle inside organizations. It’s no longer just a debate. In some organizations, marketing and HR are going on it like cats and dogs. I addressed this topic earlier in my podcast when I spoke...
Getting a sufficient employer branding budget is not easy. If there is one, who owns it? Who gets to decide how the employer branding budget is used? In this episode of the Building a Modern Employer Brand -podcast, we’ll tackle the debate on who owns employer...
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