Should your business marketing be the employer branding expert? I think that’s a fair question to ask. And the answer is: no, they should not be expected to be an expert in employer branding unless they have years of hands-on experience in employer branding. In...
The ownership of the employer brand has become somewhat of a power struggle inside organizations. It’s no longer just a debate. In some organizations, marketing and HR are going on it like cats and dogs. I addressed this topic earlier in my podcast when I spoke...
Employer brand management becomes critical when an organization decides to invest in employer branding. No organization in their right mind is willing to increase costs and not to expect anything in return. The employer or talent brand needs someone to manage the...
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