Why story works so well in talent marketing is because it pinpoints why something must change, how the offer makes the change easy and what life looks like after the transformation. If your job is in copywriting talent marketing messages such as job posts and other...
Storytelling marketing uses a narrative format when communicating marketing messages to business audiences. The reason why stories work so well in corporate marketing is because stories allow us to connect better with our audiences. Storytelling marketing invites your...
Did you know that for your employer branding to turn out really successful, your ideal talent must be the hero in your employer brand -story? Most organizations position themselves as the hero. They should not. It is a mistake, because the aspiring hero is actually...
Business storytelling is a form of business communication in which messages are put into the story framework. When a business communicator uses the story framework, the message will be better understood, the audience becomes more curious about what happens next, and...
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