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What are the strategically elementary roles in your company?

Strategically elementary roles are those roles in which people are creating the competitive advantage for your business. The work in these roles and functions make up the core business for the company.

Organizations hire people in many roles and functions all the time. Not all of them contribute directly to the competitive advantage that helps companies to outperform their competition. That’s why it is important to learn how to recognize the strategically elementary roles and functions without lessening the value of any other role.

The concept of strategically elementary roles

Strategically elementary roles are key in creating competitive advantage for the business. Competitive advantage is what allows the organization to repeatedly win its competition on the market.

Organizations build competitive advantage to help win the customer money and loyalty everyone is fighting for. The more competition there is for the same customer money and loyalty, the more critical competitive advantage becomes.

This same goes for winning the war for the top talent. Focusing your employer branding on the top talents in the strategically elementary roles is likely to lead into your company winning the war for the talents you need. This is the competitive advantage modern employer branding can generate.

These functions are the key generators for the competitive advantage

Strategically elementary roles or functions have been recognized as the key generators of competitive advantage for the business. They deliver the core competencies required in solving the customer problem, delivering the customer promise and fulfilling the company mission or a purpose.

Strategically elementary roles have been recognized as the key generators of competitive advantage. They deliver the core competencies required in delivering the customer promise.

Susanna Rantanen, @rantanensusanna

These roles are not limited to a team or a department, yet your company could have an entire team made up from strategically elementary roles. Or, your company may have strategically elementary roles across the organization in multiple departments and teams.

The reason why strategically elementary roles are noticeworthy in modern employer branding is that a company aiming to win their competition needs to attract and keep top talents in their strategically elementary roles. Building the modern employer brand does just that.

Your employer branding should focus on the top talents in the strategically elementary roles

Strategic employer branding doesn’t target everyone who works for the company or who the company wants to hire now and in the future. Focusing on everyone pretty much contradicts strategic and makes it impossible to achieve any value.

Strategic employer branding doesn’t target everyone who works for the company or who the company wants to hire. Other talent marketing and communication will take care of those audiences.

Susanna Rantanen, @rantanensusanna

To create the most value out of employer branding, you should target your employer branding activities only on the top talents in the strategically elementary roles and functions.

Choosing a strategy like this doesn’t take anything away from your other audiences. Keeping your other audiences aware and engaged is taken care with the development of employer image, internal communication, recruitment marketing and candidate communication.

How developing your company employer image is different strategy than building the employer brand.

Who is your strategically ideal talent?

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Making employer branding a source of competitive advantage for the business adds value for you too

Imagine what your career in employer branding could look like if you created sustainable competitive advantage with employer branding. Can you just envision what that could mean for your professional development?

If you want to pursue a meaningful career and personal success in employer branding, you need to start building your acumen on professional talent marketing, including employer branding.

I teach modern talent marketing and employer branding on-demand at Talent Marketing School. Talent Marketing School is the only place where you can learn how to build the modern employer brand according to the Magnetic Employer Branding Method™️.

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