What does it take to build a successful employee ambassador program?
Many companies have tried and failed, but not Mitgo.
This international tech company with headquarters in Germany figured it out, thanks to my guest Veronika Batmanova and her 90-strong team of ambassadors.
In this episode of the Building a Modern Employer Brand podcast, Veronika and I discuss the successful launch and management of their employee ambassador program.
Veronika pinpoints the importance of authentic employee voices, shares her strategies for engaging ambassadors, content creation, measuring success, and the motivation and rewards that keep ambassadors active. She also shares her insights on how to create a thriving ambassador program that benefits both employees and the company.
#187 How Mitgo has Built a Successful Ambassador Program
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Key Takeaways
- Employee ambassador programs are crucial for authentic employer branding.
- Engaging employees as ambassadors requires clear communication and support.
- A successful ambassador program can be launched without a large budget.
- Motivation and recognition are key to keeping ambassadors active.
- Content guidelines help employees feel comfortable sharing their experiences.
- Social media platforms like LinkedIn are essential for professional engagement.
- Ambassadors should be encouraged to share personal stories and insights.
- Regular check-ins with ambassadors can boost their involvement.
- Creative content ideas can inspire ambassadors to post regularly.
- The success of an ambassador program can be measured through engagement metrics.
Chapters
00:00 Introduction to Mitgo and Its Culture
05:04 The Launch of the Ambassador Program
09:20 Planning and Structuring the Ambassador Program
13:37 Guidelines for Employee Participation
17:43 Engagement Strategies and Success Stories
24:04 Navigating Social Media Platforms for Engagement
26:01 The Evolving Role of TikTok in Business
29:01 Building an Effective Ambassador Program
32:06 Motivation and Engagement Strategies for Ambassadors
35:46 Lessons Learned from Running an Ambassador Program
38:01 Finding Inspiration and Creativity in Content Creation
40:57 Inspiring Insights from the Episode
Inspirational examples of Mitgo’s Employee Ambassador Content
“How to get back to work after vacation?”
CHRO Eliza Vetaorlova
191 likes, comment from the official linkedin page, around 38k impressions
“Celebrating International Yoga Day at Mitgo”
Diksha Pruthi, HR at Mitgo
1550 likes, around 90k impressions
“My career journey: 6 years of challenges and achievements”
Nataliia Kovalova, Head of Publishers
“𝐃𝐚𝐲 𝟐: 𝐖𝐚𝐬 𝐢𝐭 𝐰𝐨𝐫𝐭𝐡 𝐚𝐭𝐭𝐞𝐧𝐝𝐢𝐧𝐠? 🤔”
“Why don’t we fly to Spain for our Christmas party?” And we DID!”
How to Connect with Veronica and Mitgo Online
Veronika Batmanova on LinkedIn
And, while you are at it, connect with us too, and introduce yourself!
We love having conversations on social media, not post and ghost!
Employer Branding Agency Emine on LinkedIn
Employer Branding Agency Emine on Instagram
This podcast has been on a while I finish my upcoming book explaining on Business Storytelling to Match Talent Minds with Mission introducing our game-changing Magnetic Employer Branding Method™️. I still have editing work to do before the book is ready to go to print, but I wanted to release this wonderful episode nevertheless as so many of you are wondering about how to build a successful employer ambassador program.