#174 The Evolution of Employer Branding From Zero to AI – with Guest Jason “Jay” Kipps

Blog header #174 The Evolution of Employer Branding From Zero to AI - with Guest Jason _Jay_ Kipps - Building a modern, magnetic employer brand podcast with Susanna Rantanen

The evolution of employer branding has been like a whirlwind over the past decade. At first, after 1996, when the term was first coined, it did not really pick up, and there was nothing.

With the evolution of the Internet and later social media, recruitment campaigns started to take off. More recently, campaigns have been followed by strategic employer branding with long-term impact and perspective, and the application of technology, science and artificial intelligence.

With the development of AI, we are now in the phase where AI also interacts with employer branding and for that, Jay Kipps makes a great podcast guest.

My name is Susanna Rantanen. I’m here to guide you to make the most of your employer branding and recruitment marketing career to experience professional joy, achievement and success.

And if you’re new to this podcast, welcome here, my friend. I hope you’re going to stay with us. You want to make this podcast as part of your weekly routine if you work in employer branding or talent acquisition.

In this episode of the Building a Modern Employer Brand podcast, I have the pleasure of chatting with Jay Kipps from The Martec. We discuss the evolution of employer branding from zero to artificial intelligence. Both of us have worked in this domain for a long enough time to have witnessed a pretty exciting run-up to today.

Please note that there is no transcript of this episode available.

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The Evolution of Employer Branding in Brief

The evolution of employer branding is a fascinating journey from its humble beginnings to its current status as a key strategy for attracting and retaining top talent. Despite the term having been coined already in 1996, it has taken over two decades for employer branding to become an indispensable part of an organisation’s identity.

Employer branding has evolved into a multifaceted strategy beyond job advertisements and recruitment campaigns.

Today, employer branding is seen as a strategic asset – especially in organisations where the top management has seen the critical role of successful talent attraction and retention for business success.

More HR and talent acquisition professionals are learning about the potential of creating a compelling narrative that resonates with potential and existing employees, showcasing a company’s culture, values, and mission.

This shift reflects a deeper understanding of what drives job seekers to align with a company, beyond salary and benefits. It’s about engagement, alignment, and the promise of being part of something meaningful.

Learn more about the revolutionary Magnetic Employer Branding Method™️.

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My guest Jay Kipps

Image of Jay Kipps - guest for the conversation about the evolution of employer branding

Jay Kipps is a seasoned Talent Acquisition Strategist with over two decades of experience shaping the global talent market and employer brand landscape.

As an Employer Brand pioneer, Kipps has stood as one of the foremost authorities on navigating the complexities of the talent market. Throughout his career, he has served as a trusted advisor to some of the world’s most prestigious brands, crafting bespoke recruitment strategies grounded in data insights and organizational vision.

Beyond consultancy, he has worked in recruitment in the NHL  and is a certified trainer, coach, and adept social media marketing practitioner, harnessing these skills to empower diverse talent pools across industries.

As an accomplished speaker, author, and thought leader, Kipps shares invaluable insights on pivotal topics, including the future of employer branding, integrating AI into recruitment processes, and building and developing recruiting cultures.

With an unwavering commitment to amplifying employee voices and championing employer excellence, Jay is on a mission to help organizations achieve their talent objectives while democratizing their employer brands.

He currently serves as the Director of Strategic Markets for The Martec – the worlds first and only AI powered content platform for Employer Branding, Talent Acquisition, Recruitment Marketing, Employee Advocacy and Employee-Generated content.

Jay can be reached at Jason Kipps | LinkedIn or jay.kipps@themartec.com

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