Introducing the modern Magnetic Employer Branding Method [podcast #3]

The Candidate Journey emphasizes the importance of continuity:

• When we invite a talent into a journey, we first must win their attention.
• Once we have repeatedly won their attention and interest, we can proceed to the phase of building awareness.
• When our audience is aware enough of what we represent, some of them are likely to become fond of and relate to our messages more and more. This is what we call the actual employer branding -phase, the affinity-phase.
• As the affinity of our ideal talents grows, eventually they are likely to want to learn about our employment opportunities and then, convert into leads (open applications) for recruitment.

By pursuing this conversion through the candidate journey, we are likely to find better matching leads for our future hiring needs.

Podcast episode content & links

This podcast episode addresses the following topics:

• Key elements of the modern Magnetic Employer Branding Method
• Brief look into how marketing has changed
• The difference is in the objective of the employer branding work
• How the Candidate Journey connects with the method
• What you need to successfully start modern employer branding
• What will success look like when you commit into consistent modern employer branding