In this episode of Building a Modern Employer Brand -podcast, I’m going to introduce you the key elements of the modern employer branding method I have developed.
The first episode introduced the ideology behind my modern employer branding -thinking. If you didn’t listen to it yet, I strongly recommend to catch up.
The Magnetic Employer Branding Method
The digitalization, including the arrival of social media and social media marketing, has impacted how we get our messages across to our target audiences in the most radical manner.
The Magnetic Employer Branding Method invites ideal talents into a Candidate Journey with our company with the use of consistent, strategically planned content marketing relevant to our target audiences.
The Candidate Journey of the Information Era captures the essence of this method
When most talent marketing tends to be advertising campaigns with a short term focus, this method offers a long term and continuous act of marketing to build an employer brand that captures the hearts of your ideal talents internally and externally. By pursuing this conversion through the candidate journey, we are likely to find better matching leads for our future hiring needs. This podcast episode addresses the following topics: SOUNDCLOUD | SPOTIFY | APPLE / ITUNES | STICHER RADIO APP | GOOGLE PODCASTS | AMAZON PRIME Length of this episode: 36:20 min This article was updated 17 October, 2020 with the updated name for the Method.The Candidate Journey emphasizes the importance of continuity:
Podcast episode content & links
2 Responses