You must grunt test your company career site to make sure your target talent audiences are not running away and never coming back.
When a website visitor enters your company career site, will they be able to answer to a few simple questions after simply browsing your site for less than seconds?
What is a grunt test?
I first learned about the grunt test on Donald Miller’s StoryBrand podcast years ago. It made sense.
When your website is grunt tested, an external person who knows nothing about your business takes a 5 second look at your home page, then closes it and answers to the following three questions:
- What do you offer?
- How will it make my life better?
- What do I need to do to buy it?
Miller teaches grunt test your website to make sure your website visitor knows immediately what you are in a business for after checking out your home page for 5 seconds. If you cannot pass the grunt test, your website is not helping your business to win customers.
Basically, could a caveman look at your website and immediately grunt what you offer? “You make cupcakes! Cupcakes yummy and fresh! Me call to order cupcakes!Donald Miller
How we apply the Grunt Test to career sites?
Based on Miller’s grunt test, we ideated a grunt test for your career site.
Again, what you need is an external person who knows nothing about your business as an employer. Probably you don’t need to look far. Ask your mom or dad, or a sibling. Or a friend working in another industry.
Open your career site, and ask them to browse it for 5 seconds, not more. Then close the page and ask them the following questions:
- What do we offer [as an employer and place to work]?
- What is our promise in order to make your career — life better?
- What do you need to do to get into a career conversation with us?
Do you pass?
Download this PDF to get my 8 tips on how to improve your career site to cater better to your career site visitors needs and expectations. If your career pages are nothing more than a pretty design, they cost your business more than they deliver.