Goals, objectives and metrics in hiring [podcast #30, part 2]

#30 Goals, objectives and metrics in hiring, part 2- Building a Modern Employer Brand Podcast with Susanna Rantanen

Are you interested in metrics in hiring?

What are the key metrics to measure in your recruitment processes or overall recruiting success?

There are literally tons of metrics to choose from. For some reason most conversations about measuring hiring success start from and end with metrics. I’m suggesting to pause there. This is likely to be the beginning of a very confusing path. I recommend to start from your company goals and objectives for hiring.

Don’t start with metrics in hiring. Start with goals and objectives.

If you are familiar with Google Analytics, you know how overwhelming it can be. You can spend a forever building reports and eyeballing data. But without an understanding of what exactly you are looking for and what do the numbers tell you, it is an utter waste of your time.

Let me give you an example.

Let’s say you are driving on a road, 120 km / h or 100 miles / h.

What does your speed tell you? It literally just gives you your speed at that specific moment.

Five minutes later, you slow down to stop and your speed is 60 km / h, then 40, 30, 20, 10 and finally 0.

You get a bunch of numbers, but those numbers indicate you little. The value of that 120 km/h is little if you don’t know whether that is within the limits of that road. Or whether that is fast enough to get you where you are going in time.

We simply should not measure everything under the moon. It goes without saying, right? Yet, we will end up doing that unless we are clear about our goals and objectives for both overall hiring success as well as what is considered as a successful recruitment process.

If you want to and need to make sense of your metrics, you must start with goals and objectives.

What are key goals and objectives in hiring?

First of all, there are no universal key goals and objectives for hiring. Different companies have different business priorities and different values. Therefore, what applies to someone else’s business does not necessary apply to yours.

A business that is on a fast track to growth and needs to successfully hire a lot of talent has very different hiring goals and objectives than an established business mostly replacing leavers, or a sinking business more likely to fire than hire!

How to evaluate and optimize your hiring success and reputation? >>

Listen to this episode on my podcast to learn more what a goal, an objective and a metric look like in hiring. I give tons of concrete examples in this episode. Find the listening options a little further down.

Did you miss the previous episode about measuring success in hiring? You can find it here >>


In this episode of Building a Modern Employer Brand I continue the last week’s episode about hiring analytics and talk more specifically about goals, objectives and what to measure in hiring.

Episode length: 28:32 min

In this episode:

  • Why we measure in the first place?
  • What is the difference between goals, objectives and metrics?
  • Various examples about goals, objectives and metrics in hiring.

A pretty good blog post about goals and objectives >>

I love a good visual, so here’s a Google image search result for goals vs. objectives >>

Find Building a Modern Employer Brand -podcast on Spotify and Apple Podcasts

SPOTIFY: https://open.spotify.com/show/3WVY8BMnXsEWDfLYcqpyEG


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