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Story-Driven Business Podcast

Behind every unforgettable business is an unforgettable story—one that champions people, celebrates culture, and inspires loyalty.

Story-Driven Business is where modern leaders learn how to build magnetic brands by branding their talent, leadership culture, purpose, values, and future vision—because that’s what attracts the right people and customers.

Hosted by Susanna Rantanen, this podcast blends compelling stories with practical strategies to help you transform your people brand from noise into influence—and your business from good to irresistible.

Whether you’re scaling fast, navigating change, or ready to lead with impact, these episodes will inspire you to match minds with mission and grow a business that lives in the hearts and minds of those who matter most.

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