![PR and communication in modern employer branding [podcast #61]](https://modernemployerbrand.com/wp-content/uploads/2021/02/61-PR-and-communication-in-modern-employer-branding-Building-a-modern-employer-brand-podcast-with-Susanna-Rantanen-blog-1080x675.jpg)
by @RantanenSusanna | Feb 17, 2021 | Podcast, The Method
Most talent marketers have no idea how empowering and how much impact talent PR and communication could deliver for their business. Let me repeat: PR and communication are extremely under-used opportunities in talent marketing and employer branding. And they make the...
![How I use the Magnetic Employer Brand©️ -method to brand our agency [podcast #42]](https://modernemployerbrand.com/wp-content/uploads/2020/10/42-How-I-use-the-Magnetic-Employer-Brand-method-for-my-own-agency-Building-a-Modern-Employer-Brand-Podcast-with-Susanna-Rantanen-1080x675.jpg)
by @RantanenSusanna | Oct 7, 2020 | Podcast, The Method
The Magnetic Employer Brand©️-method was developed already in 2017 for fast-growing and fast-scaling businesses. After launching it, I soon discovered this systematic approach works well also for the more established as well as the entrepreneur-led companies. My...
![How to actually build a modern employer brand? [podcast #7]](https://modernemployerbrand.com/wp-content/uploads/2020/02/5.jpg)
by @RantanenSusanna | Feb 5, 2020 | Podcast, The Method
It’s all well and dandy to talk about strategy and various theoretical methods one might use to build a modern employer brand. But what do you do exactly? How to actually build a modern employer brand? In HR marketing, we have a long tradition in face to face...
![What is the Candidate Journey of the Information Era? [podcast #6]](https://modernemployerbrand.com/wp-content/uploads/2020/01/The-Modern-Employer-Brand-podcast-6-by-Susanna-Rantanen-1080x675.jpg)
by @RantanenSusanna | Jan 29, 2020 | Podcast, The Method
Every talent will have a candidate journey with their chosen and preferred companies. But every employer will not have a shared journey with talents they would love to hire. Talents we pursue are in different phases of their career lifecycles. To maximize our...
![Why talent must be the hero of your story [podcast #5]](https://modernemployerbrand.com/wp-content/uploads/2020/01/Modern-Employer-Brand-Blog-Twitter-Sizes-1024x512px-6.png)
by @RantanenSusanna | Jan 22, 2020 | Podcast, The Method
Talent must be the hero in a modern employer brand story. It is the paradigm shift the modern employer branding concept introduces, and what I blogged and podcasted about last week. Traditional marketing and communications has always been about us: emphasizing our...
![The paradigm shift in employer branding [podcast #4]](https://modernemployerbrand.com/wp-content/uploads/2020/01/The-Modern-Employer-Brand-podcast-by-Susanna-Rantanen-1.png)
by @RantanenSusanna | Jan 15, 2020 | Podcast, The Method
Do you know what the paradigm shift in modern employer branding is? Business marketing and communications’ have forever been about the company itself. But how interesting and attractive is it, when the other party talks solely about themselves? Unless we already...
