The Method Archives

What is storytelling marketing? [podcast #105]

by @RantanenSusanna | Mar 9, 2022 | Employer Branding, Podcast, The Method

Storytelling marketing uses a narrative format when communicating marketing messages to business audiences. The reason why stories work so well in corporate marketing is because stories allow us to connect better with our audiences. Storytelling marketing invites your...

Why growth companies should dismiss the Fun at Work company culture [podcast #91]

by @RantanenSusanna | Dec 1, 2021 | Podcast, The Method

Your company culture was probably put to a test when the Covid19 pandemic struck so many workplaces in the first half of 2020. If it was all fun and games (and good espresso) at your workplace before, but what is left after many or most of these perks and benefits...

What is the Candidate Journey of the Information Era?

by @RantanenSusanna | Mar 24, 2021 | Article, The Method

Candidate Journey is probably the most important concept for any talent marketing professional to grasp. My version, the Candidate Journey of the Information Era© is an updated version taking into account the era of change, information flow, rapid transformation and...

PR and communication in modern employer branding [podcast #61]

by @RantanenSusanna | Feb 17, 2021 | Podcast, The Method

Most talent marketers have no idea how empowering and how much impact talent PR and communication could deliver for their business. Let me repeat: PR and communication are extremely under-used opportunities in talent marketing and employer branding. And they make the...

How I use the Magnetic Employer Branding Method™️ to brand our agency [podcast #42]

by @RantanenSusanna | Oct 7, 2020 | Podcast, The Method

The Magnetic Employer Branding Method™️ was developed already in 2017 for fast-growing and fast-scaling businesses. After launching it, I soon discovered this systematic approach works well also for the more established as well as the entrepreneur-led companies. My...

How to actually build a modern employer brand? [podcast #7]

by @RantanenSusanna | Feb 5, 2020 | Podcast, The Method

It’s all well and dandy to talk about strategy and various theoretical methods one might use to build a modern employer brand. But what do you do exactly? How to actually build a modern employer brand? In HR marketing, we have a long tradition in face to face...

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