by @RantanenSusanna | Mar 24, 2021 | Article, The Method
Candidate Journey is probably the most important concept for any talent marketing professional to grasp. My version, the Candidate Journey of the Information Era© is an updated version taking into account the era of change, information flow, rapid transformation and...
![PR and communication in modern employer branding [podcast #61]](https://modernemployerbrand.com/wp-content/uploads/2021/02/61-PR-and-communication-in-modern-employer-branding-Building-a-modern-employer-brand-podcast-with-Susanna-Rantanen-blog-1080x675.jpg)
by @RantanenSusanna | Feb 17, 2021 | Podcast, The Method
Most talent marketers have no idea how empowering and how much impact talent PR and communication could deliver for their business. Let me repeat: PR and communication are extremely under-used opportunities in talent marketing and employer branding. And they make the...
![How I use the Magnetic Employer Brand©️ -method to brand our agency [podcast #42]](https://modernemployerbrand.com/wp-content/uploads/2020/10/42-How-I-use-the-Magnetic-Employer-Brand-method-for-my-own-agency-Building-a-Modern-Employer-Brand-Podcast-with-Susanna-Rantanen-1080x675.jpg)
by @RantanenSusanna | Oct 7, 2020 | Podcast, The Method
The Magnetic Employer Brand©️-method was developed already in 2017 for fast-growing and fast-scaling businesses. After launching it, I soon discovered this systematic approach works well also for the more established as well as the entrepreneur-led companies. My...
![How to actually build a modern employer brand? [podcast #7]](https://modernemployerbrand.com/wp-content/uploads/2020/02/5.jpg)
by @RantanenSusanna | Feb 5, 2020 | Podcast, The Method
It’s all well and dandy to talk about strategy and various theoretical methods one might use to build a modern employer brand. But what do you do exactly? How to actually build a modern employer brand? In HR marketing, we have a long tradition in face to face...
![Candidate Journey of the Information Era explained [podcast #6]](https://modernemployerbrand.com/wp-content/uploads/2020/01/The-Modern-Employer-Brand-podcast-6-by-Susanna-Rantanen-1080x675.jpg)
by @RantanenSusanna | Jan 29, 2020 | Podcast, The Method
The simple idea behind the Candidate Journey of the Information Era is to visualize how our ideal candidates may not be ready to convert into our applicants. Just like our customers are not going to buy just because we have a need to sell, our talents are not going to...
![Why talent must be the hero of your story [podcast #5]](https://modernemployerbrand.com/wp-content/uploads/2020/01/Modern-Employer-Brand-Blog-Twitter-Sizes-1024x512px-6.png)
by @RantanenSusanna | Jan 22, 2020 | Podcast, The Method
Talent must be the hero in a modern employer brand story. It is the paradigm shift the modern employer branding concept introduces, and what I blogged and podcasted about last week. Traditional marketing and communications has always been about us: emphasizing our...
