Social Media Archives

Social media trends in 2022 paving the way for bigger marketing changes [podcast #111]

by @RantanenSusanna | Apr 20, 2022 | Podcast, Social Media

As an employer branding practitioner, social media is likely to be a key media you work with. Keeping up with social media trends is an important element of our profession. Unless you know how your key media works, how can you make the most of it? In this episode of...

11 quick tips for native video content creation on social media

by @RantanenSusanna | Apr 19, 2022 | Article, Social Media

Native video content is video media content uploaded and published directly on a social media platform. Instead of publishing your video on, let’s say Youtube and then sharing the link to your Youtube video on other platforms such as Facebook and LinkedIn, you...

Top 3 social media marketing trends 2022 for employer branding [podcast #97]

by @RantanenSusanna | Jan 12, 2022 | Podcast, Social Media

Social media is an integral part of our work as modern employer branding practitioners and talent marketers. Getting actual value out of social media for business purposes has been getting tougher and tougher, especially organically. No one has all the time in the...

Case: Organic recruitment marketing campaign for Instagram, part 1 [podcast #93]

by @RantanenSusanna | Dec 15, 2021 | Podcast, Recruitment marketing, Social Media

Are you looking for organic recruitment marketing campaign ideas for Instagram? We recently used Instagram and LinkedIn organically as marketing platforms for our recruitment purposes here in Finland. In this episode of the Building a Modern Employer Brand podcast I...

Talent marketing on Instagram in 2022 [podcast #90]

by @RantanenSusanna | Nov 24, 2021 | Employer Branding, Podcast, Social Media

Instagram and employer branding go together like strawberries and whip cream. They just do. Regardless of what happens in the social media world, Instagram continues to be the best social media platform for employer branding. Instagram works well for recruitment...

How we used Instagram for recruitment marketing at my employer branding agency

by @RantanenSusanna | Nov 20, 2021 | Article, Recruitment marketing, Social Media

We have very recently used Instagram for recruitment marketing for my agency Emine as we were adding to our team in Helsinki. I thought I’d share with you exactly what we did and how we did it because we were able to ramp up this two-week organic marketing...