by @RantanenSusanna | Jun 30, 2021 | Article, Social Media
Looking for a formula for employee spotlights on social media? You came to the right place! What is a formula for employee spotlights on social media? A formula is like a template you copy paste for each spotlight you post on social media. Formulas are great because...
![How to use Instagram for employer branding? [podcast #72]](https://modernemployerbrand.com/wp-content/uploads/2021/05/BLOG-72-How-to-use-Instagram-for-employer-branding-and-recruitment-marketing-1080x675.jpg)
by @RantanenSusanna | May 5, 2021 | Employer Branding, Podcast, Social Media
More and more companies are adopting Instagram for employer branding but discard it soon because they are not seeing much impact. Probably the most common reason for the lack of impact is to misuse Instagram for random posting of ad hoc images. In this blog post and...
![Does LinkedIn work for employer branding? [podcast #40]](https://modernemployerbrand.com/wp-content/uploads/2020/09/MEB-blog-headers-2020-1080x675.jpg)
by @RantanenSusanna | Sep 23, 2020 | Podcast, Social Media
Does LinkedIn work for employer branding? What are your thoughts and experiences on this? I find LinkedIn to lack many important features needed today to do modern employer branding on the platform. Does LinkedIn work for employer branding? LinkedIn is the oldest...
![Why it is a great idea to do employer branding on Instagram? [podcast #39]](https://modernemployerbrand.com/wp-content/uploads/2020/09/1-1080x675.jpg)
by @RantanenSusanna | Sep 16, 2020 | Podcast, Social Media
Employer branding on Instagram is not only seriously fun. It is also – in my opinion – your best option for employer branding out of all the available main social media. Why so? Not everyone is on Instagram. You are right. Not everyone is on Instagram....
![How to decide the right social media for talent marketing? [podcast #38]](https://modernemployerbrand.com/wp-content/uploads/2020/09/38-Choosing-the-best-social-media-for-your-talent-marketing-Building-a-Modern-Employer-Brand-Podcast-with-Susanna-Rantanen-1-1080x675.jpg)
by @RantanenSusanna | Sep 9, 2020 | Podcast, Social Media
Deciding on the right social media for talent marketing purposes requires some thinking ahead. The two key questions you need to ask are: who are the people we want to reach with social media marketing and which social media platform works best for this? Too many...
![How to BEST use social media for recruitment marketing and hiring [podcast #37]](https://modernemployerbrand.com/wp-content/uploads/2020/09/37-How-to-best-use-social-media-in-recruitment-marketing-and-hiring-Building-a-Modern-Employer-Brand-Podcast-with-Susanna-Rantanen--1080x675.png)
by @RantanenSusanna | Sep 2, 2020 | Podcast, Social Media
Do you use social media for recruitment marketing and hiring? And now I’m talking about using it for the sorts of marketing and communication messages that help build awareness and drive traffic to your job post. How to best use social media for recruitment...
