Recruitment marketing Archives

Working with recruitment marketing and employer branding messages [podcast #104]

by @RantanenSusanna | Mar 2, 2022 | Employer Branding, Podcast, Recruitment marketing

Are you working with recruitment marketing and employer branding messages? Do you sometimes wonder what is the difference? Or maybe you have difficulties in expanding your marketing messages beyond the recruitment and career talk? In this episode of the Building a...

Case: Organic recruitment marketing campaign for Instagram, part 1 [podcast #93]

by @RantanenSusanna | Dec 15, 2021 | Podcast, Recruitment marketing, Social Media

Are you looking for organic recruitment marketing campaign ideas for Instagram? We recently used Instagram and LinkedIn organically as marketing platforms for our recruitment purposes here in Finland. In this episode of the Building a Modern Employer Brand podcast I...

How we used Instagram for recruitment marketing at my employer branding agency

by @RantanenSusanna | Nov 20, 2021 | Article, Recruitment marketing, Social Media

We have very recently used Instagram for recruitment marketing for my agency Emine as we were adding to our team in Helsinki. I thought I’d share with you exactly what we did and how we did it because we were able to ramp up this two-week organic marketing...

What are work-to-life riddles and why you need to know? [podcast#64]

by @RantanenSusanna | Mar 10, 2021 | Podcast, Recruitment marketing, Talent Marketing

Did you think your ideal talents change jobs because your business needs to hire? No, of course not! People change jobs when specific work-to-life riddles become pressing enough to get solved. Now, the only thing you need to know of course is what are work-to-life...

Candidate communication in modern employer branding [podcast #62]

by @RantanenSusanna | Feb 24, 2021 | Article, Podcast, Recruitment marketing

Candidate communication can be so much more than an automated thank-you-we-received-your-application and the no-thank-you rejection most of your applicants are going to hear or read in your recruitment process. Everyone who has worked in talent acquisition knows how...

How to measure success in a recruitment campaign? [podcast #51]

by @RantanenSusanna | Dec 9, 2020 | Podcast, Recruitment marketing

What does success in a recruitment campaign look like? This is a very important question to figure out before you start your campaign. What is success in a recruitment campaign? To make sense about successful recruitment campaign we first need to separate the campaign...