Podcast Archives

Why conventional employer branding fails on you [podcast #99]

by @RantanenSusanna | Jan 26, 2022 | Employer Branding, Podcast

Conventional employer branding easily fails on you and you need to know why. Digitalization and social media split the employer branding landscape into two eras: the traditional and the modern. During the traditional times, your options were extremely limited and tied...

What if you are unemployer branding instead of employer branding? [podcast #98]

by @RantanenSusanna | Jan 19, 2022 | Podcast

What if you are unemployer branding and you don’t even realize? What does unemployer branding look like and why does it hurt your employer branding career and the company who you are supposed to be employer branding? In this episode of the Building a Modern...

Top 3 social media marketing trends 2022 for employer branding [podcast #97]

by @RantanenSusanna | Jan 12, 2022 | Podcast, Social Media

Social media is an integral part of our work as modern employer branding practitioners and talent marketers. Getting actual value out of social media for business purposes has been getting tougher and tougher, especially organically. No one has all the time in the...

Why your employer brand gets its DNA from your company culture [podcast #96]

by @RantanenSusanna | Jan 5, 2022 | Employer Branding, Podcast

Your employer brand and company culture go hand in hand because your culture gives your brand its DNA. Your organizational culture has all the ingredients you need for building a magnetic and distinctive employer brand. What you need is to specify your culture to use...

What you probably don’t yet know about employer brand [podcast #95]

by @RantanenSusanna | Dec 29, 2021 | Employer Branding, Podcast

When you think about an employer brand what is the first thing that comes to your mind? Probably a specific organization comes to your mind, right? Okey, hold that thought. When you let your thoughts sink in deeper into this organization you are thinking about, where...

Case: Organic Instagram recruitment marketing campaign results, part 2 [podcast #94]

by @RantanenSusanna | Dec 22, 2021 | Podcast

What results can you expect from an organic recruitment marketing campaign on Instagram? That of course depends on the size of your audience, how well your audience matches with your hiring profile and how you use Instagram as a recruitment marketing platform –...