What is a talent audience?How do I decide on our talent audiences?Why is it important to me to understand who our talent audiences are? What is a talent audience? When we talk about talent audiences, we mean groups of people who we hope to listen to our messages about...
Marketing and communications are essentially the key tactics you use when you work with recruiting and employer branding. What is marketing? What is communications? And what exactly does marketing communications mean? And what does this have to do with employer...
What is an Employer Value Proposition, or “EVP” as they are also called? And further more, do we still need them? Employer Value Propositions are the most common touch point when HR kicks of the development of an employer image or employer branding. The...
Content marketing works incredibly well in modern employer branding because most of us share the hobby of googling. What if your talent audiences found you regularly in their Google search results? What is content marketing? Content marketing is a marketing technique...
Do you wonder how to choose the right type of HR marketing strategy for our business? If you do, this blog article and podcast-episode is just what you need! When does one need an HR marketing strategy? HR marketing, or talent marketing, is the same for your hiring...
It’s all well and dandy to talk about strategy and various theoretical methods one might use to build a modern employer brand. But what do you do exactly? How to actually build a modern employer brand? In HR marketing, we have a long tradition in face to face...
