Podcast Archives - Building a Modern Employer Brand

Getting familiar with Google Analytics [podcast #56]

by @RantanenSusanna | Jan 13, 2021 | Article, Podcast

Let’s talk about Google Analytics. Let’s also talk about why it is important to you as a talent marketer to get familiar with Google Analytics, and regularly keep taps on how your talent marketing works for you. What Google Analytics is in short? GA is a...

How marketers are using social media [podcast #55]?

by @RantanenSusanna | Jan 6, 2021 | Article, Podcast

Using social media in talent marketing continues to be one of the key marketing, communication and engagement tactics in 2021. That’s why I strongly recommend forming the habit of keeping your tabs on social media trends. There are plenty of sources reporting...

Why your talent is the hero in your employer brand -story [podcast #54]

by @RantanenSusanna | Dec 30, 2020 | Article, Podcast

Did you know that for your employer branding to turn out really successful, your ideal talent must be the hero in your employer brand -story? Most organizations position themselves as the hero. They should not. It is a mistake, because the aspiring hero is actually...

What is persuasion in talent acquisition? [podcast #53]

by @RantanenSusanna | Dec 23, 2020 | Article, Podcast

Add the element of persuasion in talent acquisition and make your hiring more personal and purposeful to your ideal applicants. All you really need to do is: change the tone of voice in your recruiting collateralput the candidate experience before yours and position...

Persuasion in professional talent marketing [podcast #52]

by @RantanenSusanna | Dec 16, 2020 | Podcast, Talent Marketing

Persuasion is a subtle skill to influence another person. Never confuse it to manipulation. When manipulation is about influencing another party to do something that is really just directly beneficial to the manipulator, persuasion is about influencing another person...

How to measure success in a recruitment campaign? [podcast #51]

by @RantanenSusanna | Dec 9, 2020 | Podcast, Recruitment marketing

What does success in a recruitment campaign look like? This is a very important question to figure out before you start your campaign. What is success in a recruitment campaign? To make sense about successful recruitment campaign we first need to separate the campaign...