Podcast Archives

Why HR owns employer branding and why it actually makes sense [podcast #113]

by @RantanenSusanna | May 4, 2022 | Podcast

HR owns employer branding. That’s that. However, it’s been made to my attention that some HR directors feel uncomfortable with the idea of owning employer branding. And that they rather hand out the ownership to pretty much whoever is willing to take it!...

Email marketing as a new asset in your employer branding strategy [podcast #112]

by @RantanenSusanna | Apr 27, 2022 | Employer Branding, Podcast

Email marketing is one of the most powerful forms of marketing but seldom used in any areas of talent marketing. In this episode of the Building a Modern Employer Brand podcast, I talk about what email marketing is and how it fits your employer branding strategy...

Social media trends in 2022 paving the way for bigger marketing changes [podcast #111]

by @RantanenSusanna | Apr 20, 2022 | Podcast, Social Media

As an employer branding practitioner, social media is likely to be a key media you work with. Keeping up with social media trends is an important element of our profession. Unless you know how your key media works, how can you make the most of it? In this episode of...

Why your business marketing is not the employer branding expert [podcast #110]

by @RantanenSusanna | Apr 13, 2022 | Employer Branding, Podcast

Should your business marketing be the employer branding expert? I think that’s a fair question to ask. And the answer is: no, they should not be expected to be an expert in employer branding unless they have years of hands-on experience in employer branding. In...

Psychographic segmentation in employer branding [podcast #109]

by @RantanenSusanna | Apr 6, 2022 | Employer Branding, Podcast

Is psychographic segmentation familiar to you as an employer branding practitioner? We typically profile and segment our talent audiences based on their demographics such as education, work experience, years of experience and location when we hire. Of course, many...

The power of employer brand [podcast #108]

by @RantanenSusanna | Mar 30, 2022 | Employer Branding, Podcast

The power of the employer brand is something you cannot achieve with recruitment campaigns. The brutal truth is that recruitment marketing is truly effective only on two types of job seekers: Those who are not that bothered about where they work as long as they get a...