![How to use LinkedIn for employer branding [podcast #80]](https://modernemployerbrand.com/wp-content/uploads/2021/06/BLOG-80-How-to-get-more-out-of-LinkedIn-for-employer-branding-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-1080x675.jpg)
by @RantanenSusanna | Jun 30, 2021 | Employer Branding, Podcast
Does your company use LinkedIn for employer branding? If you say yes, then you need to read this blog post and listen to this episode of my podcast. I recently took a Social Media Examiner course by LinkedIn trainer Michaela Alexis and learned great tips and points...
![Working as an Employer Brand Content Manager [podcast #79]](https://modernemployerbrand.com/wp-content/uploads/2021/06/79-Working-as-an-Employer-Brand-Content-Manager-series-56-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-1080x675.png)
by @RantanenSusanna | Jun 23, 2021 | Podcast
In this episode of the Building a Modern Employer Brand -podcast, you will learn about the 5th role in the modern, Magnetic Talent Marketing Team, the Employer Brand Content Manager I’ve compiled and described fully in this free eBook >> Episode-length: 28:45 min...
![What is the purpose of an employer branding strategy? [podcast #78]](https://modernemployerbrand.com/wp-content/uploads/2021/06/BLOG-78-Becoming-strategic-with-employer-branding-part-2-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-1080x675.jpg)
by @RantanenSusanna | Jun 16, 2021 | Employer Branding, Podcast, Talent Marketing Pro
Employer branding strategy may sound like you are going way above your head. But let me assure you, you are not. At least not with me. The purpose of an employer branding strategy Why are we doing employer branding? Do you know? Why does a company start doing employer...
![The benefits of strategic employer branding [podcast #77]](https://modernemployerbrand.com/wp-content/uploads/2021/06/BLOG-77-Becoming-strategic-with-employer-branding-part-1--1080x675.jpg)
by @RantanenSusanna | Jun 9, 2021 | Employer Branding, Podcast
Strategic employer branding is a premeditated, ongoing communication and marketing activity. When you are building an employer brand strategically, you are: Clarifying your target audiences the benefits of choosing a career in your company.Positioning your company...
![How to build a modern employer brand day-to-day [podcast #76]](https://modernemployerbrand.com/wp-content/uploads/2021/05/76-How-to-build-a-modern-employer-brand-day-to-day-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-1080x675.jpg)
by @RantanenSusanna | Jun 2, 2021 | Podcast
Are you unsure how to build a modern employer brand? You’ve listened to my podcast, read my blog posts but haven’t figured it out just yet. It’s time to crunch through the details and talk about what it means in practice to build a modern employer...
![What is Talent PR and Communication? [podcast #75]](https://modernemployerbrand.com/wp-content/uploads/2021/05/BLOG-75-Working-as-a-Talent-Communication-PR-Specialist-series-46-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-1080x675.jpg)
by @RantanenSusanna | May 26, 2021 | Podcast, Talent Marketing Pro
Talent PR might surprise you because it is what some of you are already doing or exploring or wanting to do. I’m of course talking about employer brand advocacy! But that’s not all! Working with Talent Public Relations (that’s what PR stands for) is...
