by @RantanenSusanna | Apr 21, 2021 | Employer Branding, Podcast
Going from recruiting to employer branding can be hard when you work with both tasks. Why is it easy to get confused between recruiting and employer branding? Probably because we can use the same means to attract attention to a recruitment campaign and build an...
by @RantanenSusanna | Apr 14, 2021 | Podcast, Talent Marketing Pro
Employer brand management becomes critical when an organization decides to invest in employer branding. No organization in their right mind is willing to increase costs and not to expect anything in return. The employer or talent brand needs someone to manage the...
by @RantanenSusanna | Apr 7, 2021 | Podcast
Social media and employer branding go together extremely well. Want to know why? Because social media was built for social connections, networking and pursuing mutually beneficial relationships. If you have been following me for a while you know how I talk about...
by @RantanenSusanna | Mar 31, 2021 | Podcast
It looks like employers tend to think their ideal talents activate as job seekers the minute the recruitment process begins. That is hardly ever the case. In fact, the odds are so small you might as well buy a lottery ticket and expect to win the grand prize....
by @RantanenSusanna | Mar 24, 2021 | Podcast
Employee experiences are as important signs of quality as are customer experiences. Just the same customers are not buying a product or a service but the experiences that come with it, talents are not choosing their next workplace based on the job title. Yet, the job...
by @RantanenSusanna | Mar 17, 2021 | Podcast
Getting applications, especially those you call a good match with your expectations is hard. Even the more well known employers have their share of hiring challenges, believe me! There are however a couple of reasons why are not getting the applicants we desire into...