Content creation Archives

The power of visuals in employer branding [podcast #41]

by @RantanenSusanna | Sep 30, 2020 | Content creation, Podcast

Visuals in employer branding have a much higher potential for your business when it comes to winning attention. Picture also tells a thousand words. This means that you’d have to write a thousand words in other to be close to describing a setting in the same...

How to create content for marketing in a smart way?

by @RantanenSusanna | Jun 30, 2020 | Article, Content creation

Do you create content for marketing? Then you know it can be a huge job! Especially if you need to create new content regularly. And regular is the key word if you want to make an impact and add value to your business with content marketing. There are a few tricks I...

Content that works for your audience [podcast #18]

by @RantanenSusanna | Apr 22, 2020 | Content creation, Podcast

Do you know what content works for your audience? Or maybe you wonder what content might work for your audience? I love creating new content, but I also struggle with it sometimes. If you want your blog posts, videos or social media posts to really work for your...

Smarter content marketing

by @RantanenSusanna | Aug 27, 2019 | Article, Content creation

How do you make sure your content marketing is smart? Smart content adds value to the intended recipient. The valuable add is critical, because if nobody wants to consume it, it was waste of your time producing it. In this blog post I share my three tips on how to be...

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Building a Modern Employer Brand Blog & Podcast, The Candidate Journey of the Information Era™️ and The Magnetic Employer Brand Method™️ are copyright content of Susanna Rantanen.

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The power of visuals in employer branding [podcast #41]

How to create content for marketing in a smart way?

Content that works for your audience [podcast #18]

Smarter content marketing

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