Article Archives - Building a Modern Employer Brand

What is the Candidate Journey of the Information Era?

by @RantanenSusanna | Mar 24, 2021 | Article, The Method

Candidate Journey is probably the most important concept for any talent marketing professional to grasp. My version, the Candidate Journey of the Information Era© is an updated version taking into account the era of change, information flow, rapid transformation and...

Does your job post convince and convert ideal applicants to apply?

by @RantanenSusanna | Mar 14, 2021 | Article

Your recruitment message works like it should when it convinces your ideal applicant to apply. Furtner more, your job post should also convince a less ideal job seeker to opt out. Choose not to apply for this role as it would be time wasted for both parties. How well...

Candidate communication in modern employer branding [podcast #62]

by @RantanenSusanna | Feb 24, 2021 | Article, Podcast, Recruitment marketing

Candidate communication can be so much more than an automated thank-you-we-received-your-application and the no-thank-you rejection most of your applicants are going to hear or read in your recruitment process. Everyone who has worked in talent acquisition knows how...

Understanding the five mind-states in relation to talent marketing

by @RantanenSusanna | Feb 9, 2021 | Article, Talent Marketing

Mind-states are intuitive states our minds enter and exit throughout the day. We have many idle moments during our waking hours and as humans have become restless and impatient, we have a growing tendency to fill up these moments. For us to learn to fill those...

Getting familiar with Google Analytics [podcast #56]

by @RantanenSusanna | Jan 13, 2021 | Article, Podcast

Let’s talk about Google Analytics. Let’s also talk about why it is important to you as a talent marketer to get familiar with Google Analytics, and regularly keep taps on how your talent marketing works for you. What Google Analytics is in short? GA is a...

How marketers are using social media [podcast #55]?

by @RantanenSusanna | Jan 6, 2021 | Article, Podcast

Using social media in talent marketing continues to be one of the key marketing, communication and engagement tactics in 2021. That’s why I strongly recommend forming the habit of keeping your tabs on social media trends. There are plenty of sources reporting...