Article Archives

What is copywriting and what does it have to do with employer branding?

by @RantanenSusanna | Jun 22, 2022 | Article, Employer Branding, Talent Marketing

Copywriting is one of the key skills and most critical elements in modern employer branding and other talent marketing. You need copywriting skills in all the messages and content you produce for employer branding and other talent marketing. Writing for a business...

How to get more Instagram followers in employer branding – 8 ideas worth testing

by @RantanenSusanna | Jun 14, 2022 | Article, Employer Branding, Social Media

Is your employer brand account short on Instagram followers? Do you wonder what you should do to grow your Instagram audience? I pulled together eight good tactics you should test and find a habit of repeating ever so often. Let’s jump in it! Getting more...

Why employer branding needs to focus on winning your passive job seeker audience

by @RantanenSusanna | Jun 8, 2022 | Article, Employer Branding

Passive job seeker needs to be your primary target audience member in employer branding? Your recruitment marketing needs to take care of active job seekers. If employer branding is too consumed with active job seekers, you’ll miss out on growing an audience of...

Social media in 2022 – How marketers plan to use social media

by @RantanenSusanna | Jun 1, 2022 | Article

Social media in 2022 has a different vibe than last year. People like you and me have been using social media for recruitment and employer brand marketing purposes for years now. And I think you can agree, social media is not the same anymore. In this blog post, I...

3 Top-Notch Ideas for your Career Newsletter

by @RantanenSusanna | May 17, 2022 | Article, Talent Marketing

A career newsletter is going to become an essential medium for modern employers. Why? Social media algorithms actively prevent the reach for posts with links yet you need the traffic to your career site. Newsletters can be highly worthy of the time you invest. But...

Top 6 Employer Branding Blogs 2022

by @RantanenSusanna | May 16, 2022 | Article, Employer Branding

Are you looking for the best employer branding blogs in 2022? Look no further! I compiled a list of what I see as excellent value-add sources to follow and digest in 2022. I have to say, when I did my research and went through what I found, I saw how few true employer...