![Getting familiar with Google Analytics [podcast #56]](https://modernemployerbrand.com/wp-content/uploads/2021/01/56-Getting-familiar-with-Google-Analytics-1080x675.jpg)
by @RantanenSusanna | Jan 13, 2021 | Article, Podcast
Let’s talk about Google Analytics. Let’s also talk about why it is important to you as a talent marketer to get familiar with Google Analytics, and regularly keep taps on how your talent marketing works for you. What Google Analytics is in short? GA is a...
![How marketers are using social media [podcast #55]?](https://modernemployerbrand.com/wp-content/uploads/2021/01/55-How-marketers-are-using-social-media-Building-a-modern-employer-brand-podcast-with-Susanna-Rantanen-1080x675.jpg)
by @RantanenSusanna | Jan 6, 2021 | Article, Podcast
Using social media in talent marketing continues to be one of the key marketing, communication and engagement tactics in 2021. That’s why I strongly recommend forming the habit of keeping your tabs on social media trends. There are plenty of sources reporting...
![Why your talent is the hero in your employer brand -story [podcast #54]](https://modernemployerbrand.com/wp-content/uploads/2020/12/54-Why-talent-is-the-hero-in-your-employer-brand-story-Building-a-modern-employer-brand-podcast-with-Susanna-Rantanen-1080x675.jpg)
by @RantanenSusanna | Dec 30, 2020 | Article, Podcast
Did you know that for your employer branding to turn out really successful, your ideal talent must be the hero in your employer brand -story? Most organizations position themselves as the hero. They should not. It is a mistake, because the aspiring hero is actually...
![What is persuasion in talent acquisition? [podcast #53]](https://modernemployerbrand.com/wp-content/uploads/2020/12/53-Being-more-persuasive-in-talent-acquisition-Building-a-Modern-Employer-Brand-podcast-header-1080x675.jpg)
by @RantanenSusanna | Dec 23, 2020 | Article, Podcast
Add the element of persuasion in talent acquisition and make your hiring more personal and purposeful to your ideal applicants. All you really need to do is: change the tone of voice in your recruiting collateralput the candidate experience before yours and position...
by @RantanenSusanna | Dec 1, 2020 | Article, Talent Marketing Pro
A professional talent marketer works to build awareness, create demand, and convert target talents into prospects, leads, and applicants. He or she does the same to workplaces and careers than their colleagues at business marketing and communication do to products and...
by @RantanenSusanna | Oct 20, 2020 | Article, Talent Marketing
You must grunt test your company career site to make sure your target talent audiences are not running away and never coming back. When a website visitor enters your company career site, will they be able to answer to a few simple questions after simply browsing your...
