Article Archives

How we used Instagram for recruitment marketing at my employer branding agency

by @RantanenSusanna | Nov 20, 2021 | Article, Recruitment marketing, Social Media

We have very recently used Instagram for recruitment marketing for my agency Emine as we were adding to our team in Helsinki. I thought I’d share with you exactly what we did and how we did it because we were able to ramp up this two-week organic marketing...

The concept of strategically elementary roles in modern employer branding

by @RantanenSusanna | Oct 18, 2021 | Article, Employer Branding

What are the strategically elementary roles in your company? Strategically elementary roles are those roles in which people are creating the competitive advantage for your business. The work in these roles and functions make up the core business for the company....

Why do we get so confused about our talent audiences?

by @RantanenSusanna | Oct 12, 2021 | Article

Understanding the differences between our talent audiences in the wider context of HR can get confusing. Learning how to approach the topic of talent audiences correctly is key to getting our messages across. There seems to be a logical reason for our confusion. We...

The Great Resignation – How the Modern Employer Brand can help save your company

by @RantanenSusanna | Oct 2, 2021 | Article

The Great Resignation is happening right now around the globe. Can the Modern Employer Brand help save your company from it? Also known as the Big Quit, this on-going mass movement of workers started in the spring of 2021 and was brought on by the Covid19 pandemic....

A simple formula for employee spotlights on social media

by @RantanenSusanna | Jun 30, 2021 | Article, Social Media

Looking for a formula for employee spotlights on social media? You came to the right place! What is a formula for employee spotlights on social media? A formula is like a template you copy paste for each spotlight you post on social media. Formulas are great because...

What is the Candidate Journey of the Information Era?

by @RantanenSusanna | Mar 24, 2021 | Article, The Method

Candidate Journey is probably the most important concept for any talent marketing professional to grasp. My version, the Candidate Journey of the Information Era© is an updated version taking into account the era of change, information flow, rapid transformation and...