The power of visuals in employer branding [podcast #41]

by @RantanenSusanna | Sep 30, 2020 | Article, Podcast

Visuals in employer branding have a much higher potential for your business when it comes to winning attention. Picture also tells a thousand words. This means that you’d have to write a thousand words in other to be close to describing a setting in the same...

Does LinkedIn work for employer branding? [podcast #40]

by @RantanenSusanna | Sep 23, 2020 | Article, Podcast

Does LinkedIn work for employer branding? What are your thoughts and experiences on this? I find LinkedIn to lack many important features needed today to do modern employer branding on the platform. Does LinkedIn work for employer branding? LinkedIn is the oldest...

Why it is a great idea to do employer branding on Instagram? [podcast #39]

by @RantanenSusanna | Sep 16, 2020 | Article, Podcast

Employer branding on Instagram is not only seriously fun. It is also – in my opinion – your best option for employer branding out of all the available main social media. Why so? Not everyone is on Instagram. You are right. Not everyone is on Instagram....

How to decide the right social media for talent marketing? [podcast #38]

by @RantanenSusanna | Sep 9, 2020 | Article, Podcast

Deciding on the right social media for talent marketing purposes requires some thinking ahead. The two key questions you need to ask are: who are the people we want to reach with social media marketing and which social media platform works best for this? Too many...

Facebook Creator Studio had a facelift and I’m loving it!

by @RantanenSusanna | Aug 15, 2020 | Article

I wasn’t a big fan of the Facebook Creator Studio before. But over the summer, as I started yet with another Instagram account for business purposes, I managed to raise up some anxiety over how we should manage all the accounts we operate. We’ve been avid...

Is you company failing to succeed in employer branding and talent marketing? [podcast #33]

by @RantanenSusanna | Aug 5, 2020 | Article, Basics

I’m going to shoot it outright: does your company fail to succeed in employer branding and talent marketing? It’s a tough question, but if you consider yourself a talent marketing professional, it’s a question that needs answering. And before you say...