Goals, objectives and metrics in hiring [podcast #30, part 2]

by @RantanenSusanna | Jul 15, 2020 | Article, Podcast

Are you interested in metrics in hiring? What are the key metrics to measure in your recruitment processes or overall recruiting success? There are literally tons of metrics to choose from. For some reason most conversations about measuring hiring success start from...

How to measure success in hiring, part 1/2 [podcast #29]

by @RantanenSusanna | Jul 9, 2020 | Article, Podcast

Understanding and optimizing your hiring success is really important because recruiting is an expensive sequence of activities. Recruiting someone who later turns out to be “not an ideal” recruit makes that recruitment process even more expensive. The...

How to create content for marketing in a smart way?

by @RantanenSusanna | Jun 30, 2020 | Article

Do you create content for marketing? Then you know it can be a huge job! Especially if you need to create new content regularly. And regular is the key word if you want to make an impact and add value to your business with content marketing. There are a few tricks I...

How to evaluate and optimize your hiring success & reputation

by @RantanenSusanna | Jun 30, 2020 | Article

Evaluating and optimizing hiring success is pretty important for growth companies who hire a lot. When your company is an active recruiter and has hiring goals and objectives to achieve, it pays out to optimize your hiring. What is hiring success? Hiring success means...

Why talent marketing fails to deliver? [podcast #27]

by @RantanenSusanna | Jun 24, 2020 | Article, Basics, Podcast

Does this sound familiar: your company does a lot of talent marketing activities, but you are still struggling with getting more applications from better matching candidates? Talent marketing – I also use the term HR marketing – consists of three primary...

How HR can use the company blog in talent marketing [podcast #26]

by @RantanenSusanna | Jun 17, 2020 | Article, Basics, Podcast

Company blog can still be an extremely valuable asset for talent marketing and HR. I’m saying “still” as in, albeit all social media content and tricks we have been blessed with these days. A company blog that is full of value-add content is what...