by @RantanenSusanna | Oct 20, 2020 | Article, Marketing
You must grunt test your company career site to make sure your target talent audiences are not running away and never coming back. When a website visitor enters your company career site, will they be able to answer to a few simple questions after simply browsing your...
by @RantanenSusanna | Oct 16, 2020 | Article, Recruitment marketing
Open job listing -page is a career page that contains a list of your currently open positions. This page is most often shadowed from your application tracking system, in other words, your recruitment system. The difference between an actual career site and an open job...
by @RantanenSusanna | Aug 15, 2020 | Article
I wasn’t a big fan of the Facebook Creator Studio before. But over the summer, as I started yet with another Instagram account for business purposes, I managed to raise up some anxiety over how we should manage all the accounts we operate. We’ve been avid...
![Is you company failing to succeed in employer branding and talent marketing? [podcast #33]](https://modernemployerbrand.com/wp-content/uploads/2020/08/33-Why-most-companies-fail-in-talent-marketing-Building-a-Modern-Employer-Brand-Podcast-with-Susanna-Rantanen--1080x675.jpg)
by @RantanenSusanna | Aug 5, 2020 | Article
I’m going to shoot it outright: does your company fail to succeed in employer branding and talent marketing? It’s a tough question, but if you consider yourself a talent marketing professional, it’s a question that needs answering. And before you say...
by Guest Blogger | Jul 25, 2020 | Article
This is a guest post covering 3 ways to improve employer branding with examples written by Kelly Barcelos. Many believed that employer branding was just a marketing buzzword. But today, it has evolved to be an essential element of an organization’s recruitment...
![How to measure success in hiring, part 1/2 [podcast #29]](https://modernemployerbrand.com/wp-content/uploads/2020/07/1-1080x675.jpg)
by @RantanenSusanna | Jul 9, 2020 | Article, Podcast
Understanding and optimizing your hiring success is really important because recruiting is an expensive sequence of activities. Recruiting someone who later turns out to be “not an ideal” recruit makes that recruitment process even more expensive. The...
