by @RantanenSusanna | Oct 18, 2021 | Article, Employer Branding
What are the strategically elementary roles in your company? Strategically elementary roles are those roles in which people are creating the competitive advantage for your business. The work in these roles and functions make up the core business for the company....
by @RantanenSusanna | Oct 12, 2021 | Article
Understanding the differences between our talent audiences in the wider context of HR can get confusing. Learning how to approach the topic of talent audiences correctly is key to getting our messages across. There seems to be a logical reason for our confusion. We...
by @RantanenSusanna | Oct 2, 2021 | Article
The Great Resignation is happening right now around the globe. Can the Modern Employer Brand help save your company from it? Also known as the Big Quit, this on-going mass movement of workers started in the spring of 2021 and was brought on by the Covid19 pandemic....
by @RantanenSusanna | Jun 30, 2021 | Article, Social Media
Looking for a formula for employee spotlights on social media? You came to the right place! What is a formula for employee spotlights on social media? A formula is like a template you copy paste for each spotlight you post on social media. Formulas are great because...
by @RantanenSusanna | Mar 24, 2021 | Article, The Method
Candidate Journey is probably the most important concept for any talent marketing professional to grasp. My version, the Candidate Journey of the Information Era© is an updated version taking into account the era of change, information flow, rapid transformation and...
by @RantanenSusanna | Mar 14, 2021 | Article
Your recruitment message works like it should when it convinces your ideal applicant to apply. Furtner more, your job post should also convince a less ideal job seeker to opt out. Choose not to apply for this role as it would be time wasted for both parties. How well...
