The Modern Employer Brand Blog
![The power of employer brand [podcast #108]](https://modernemployerbrand.com/wp-content/uploads/2022/03/Blog-header-108-The-power-of-employer-brand-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.png)
The power of employer brand [podcast #108]
The power of the employer brand is something you cannot achieve with recruitment campaigns. The...
Who owns the employer brand?
The ownership of the employer brand has become somewhat of a power struggle inside organizations....
![Story messages in talent marketing [podcast #107]](https://modernemployerbrand.com/wp-content/uploads/2022/03/Blog-header-107-Story-messages-in-talent-marketing-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.jpg)
Story messages in talent marketing [podcast #107]
Implementing story messages in your talent marketing will significantly increase the impact of...
![Why story works so well in talent marketing [podcast #106]](https://modernemployerbrand.com/wp-content/uploads/2022/03/Blog-header-106-Why-story-works-so-well-in-talent-marketing-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.jpg)
Why story works so well in talent marketing [podcast #106]
Why story works so well in talent marketing is because it pinpoints why something must change, how...
![What is storytelling marketing? [podcast #105]](https://modernemployerbrand.com/wp-content/uploads/2022/03/Blog-header-105-What-is-storytelling-marketing-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.jpg)
What is storytelling marketing? [podcast #105]
Storytelling marketing uses a narrative format when communicating marketing messages to business...
![Working with recruitment marketing and employer branding messages [podcast #104]](https://modernemployerbrand.com/wp-content/uploads/2022/02/Blog-header-104-The-difference-between-recruitment-marketing-and-employer-branding-messages-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.jpg)
Working with recruitment marketing and employer branding messages [podcast #104]
Are you working with recruitment marketing and employer branding messages? Do you sometimes wonder...
![Developing an employer brand – what needs to happen? [podcast #103]](https://modernemployerbrand.com/wp-content/uploads/2022/02/Blog-header-103-Developing-an-employer-brand-what-needs-to-happen_-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.jpg)
Developing an employer brand – what needs to happen? [podcast #103]
Developing an employer brand is hugely popular these days. But what does it really mean? When you...
![Who owns employer branding and the employer brand budget [podcast #102]](https://modernemployerbrand.com/wp-content/uploads/2022/02/Blog-header-102-Who-owns-employer-branding-and-the-employer-brand-budget_-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.jpg)
Who owns employer branding and the employer brand budget [podcast #102]
Getting a sufficient employer branding budget is not easy. If there is one, who owns it? Who gets...
![The difference between employer branding goals and recruitment marketing goals [podcast #101]](https://modernemployerbrand.com/wp-content/uploads/2022/02/Blog-header-101-The-difference-between-employer-branding-goals-and-recruitment-marketing-goals-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.png)
The difference between employer branding goals and recruitment marketing goals [podcast #101]
Your Employer Branding goals are not the same as your recruitment marketing goals. And your...