The Modern Employer Brand Blog
The power of employer brand [podcast #108]
The power of the employer brand is something you cannot achieve with recruitment campaigns. The...
Who owns the employer brand?
The ownership of the employer brand has become somewhat of a power struggle inside organizations....
Story messages in talent marketing [podcast #107]
Implementing story messages in your talent marketing will significantly increase the impact of...
Why story works so well in talent marketing [podcast #106]
Why story works so well in talent marketing is because it pinpoints why something must change, how...
What is storytelling marketing? [podcast #105]
Storytelling marketing uses a narrative format when communicating marketing messages to business...
Working with recruitment marketing and employer branding messages [podcast #104]
Are you working with recruitment marketing and employer branding messages? Do you sometimes wonder...
Developing an employer brand – what needs to happen? [podcast #103]
Developing an employer brand is hugely popular these days. But what does it really mean? When you...
Who owns employer branding and the employer brand budget [podcast #102]
Getting a sufficient employer branding budget is not easy. If there is one, who owns it? Who gets...
The difference between employer branding goals and recruitment marketing goals [podcast #101]
Your Employer Branding goals are not the same as your recruitment marketing goals. And your...