The Modern Employer Brand Blog
![Social media trends in 2022 paving the way for bigger marketing changes [podcast #111]](https://modernemployerbrand.com/wp-content/uploads/2022/04/Blog-header-111-Social-media-trends-2022-paving-the-way-for-bigger-marketing-changes-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.png)
Social media trends in 2022 paving the way for bigger marketing changes [podcast #111]
As an employer branding practitioner, social media is likely to be a key media you work with....
11 quick tips for native video content creation on social media
Native video content is video media content uploaded and published directly on a social media...
![Why your business marketing is not the employer branding expert [podcast #110]](https://modernemployerbrand.com/wp-content/uploads/2022/04/Blog-header-110-Why-your-business-marketing-is-not-the-employer-branding-expert-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.jpg)
Why your business marketing is not the employer branding expert [podcast #110]
Should your business marketing be the employer branding expert? I think that's a fair question to...
![Psychographic segmentation in employer branding [podcast #109]](https://modernemployerbrand.com/wp-content/uploads/2022/04/Blog-header-109-Psychographic-segmentation-in-employer-branding-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.jpg)
Psychographic segmentation in employer branding [podcast #109]
Is psychographic segmentation familiar to you as an employer branding practitioner? We typically...
![The power of employer brand [podcast #108]](https://modernemployerbrand.com/wp-content/uploads/2022/03/Blog-header-108-The-power-of-employer-brand-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.png)
The power of employer brand [podcast #108]
The power of the employer brand is something you cannot achieve with recruitment campaigns. The...
Who owns the employer brand?
The ownership of the employer brand has become somewhat of a power struggle inside organizations....
![Story messages in talent marketing [podcast #107]](https://modernemployerbrand.com/wp-content/uploads/2022/03/Blog-header-107-Story-messages-in-talent-marketing-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.jpg)
Story messages in talent marketing [podcast #107]
Implementing story messages in your talent marketing will significantly increase the impact of...
![Why story works so well in talent marketing [podcast #106]](https://modernemployerbrand.com/wp-content/uploads/2022/03/Blog-header-106-Why-story-works-so-well-in-talent-marketing-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.jpg)
Why story works so well in talent marketing [podcast #106]
Why story works so well in talent marketing is because it pinpoints why something must change, how...
![What is storytelling marketing? [podcast #105]](https://modernemployerbrand.com/wp-content/uploads/2022/03/Blog-header-105-What-is-storytelling-marketing-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.jpg)
What is storytelling marketing? [podcast #105]
Storytelling marketing uses a narrative format when communicating marketing messages to business...