The Modern Employer Brand Blog
![What is the purpose of an employer branding strategy? [podcast #78]](https://modernemployerbrand.com/wp-content/uploads/2021/06/BLOG-78-Becoming-strategic-with-employer-branding-part-2-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.jpg)
What is the purpose of an employer branding strategy? [podcast #78]
Employer branding strategy may sound like you are going way above your head. But let me assure...
![The benefits of strategic employer branding [podcast #77]](https://modernemployerbrand.com/wp-content/uploads/2021/06/BLOG-77-Becoming-strategic-with-employer-branding-part-1--400x250.jpg)
The benefits of strategic employer branding [podcast #77]
Strategic employer branding is a premeditated, ongoing communication and marketing activity. When...
![How to build a modern employer brand day-to-day [podcast #76]](https://modernemployerbrand.com/wp-content/uploads/2021/05/76-How-to-build-a-modern-employer-brand-day-to-day-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.jpg)
How to build a modern employer brand day-to-day [podcast #76]
Are you unsure how to build a modern employer brand? You've listened to my podcast, read my blog...
![What is Talent PR and Communication? [podcast #75]](https://modernemployerbrand.com/wp-content/uploads/2021/05/BLOG-75-Working-as-a-Talent-Communication-PR-Specialist-series-46-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.jpg)
What is Talent PR and Communication? [podcast #75]
Talent PR might surprise you because it is what some of you are already doing or exploring or...
![How to get started and get a budget for employer branding [podcast #74]](https://modernemployerbrand.com/wp-content/uploads/2021/05/BLOG-74-How-to-get-started-and-get-a-budget-for-employer-branding-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen-400x250.jpg)
How to get started and get a budget for employer branding [podcast #74]
Getting a budget for employer branding is truly necessary if you are expected to make something...
![Digital marketing for employer branding [podcast #73]](https://modernemployerbrand.com/wp-content/uploads/2021/05/BLOG-73-Working-as-a-Digital-Talent-Marketing-Manager-series-36-Building-a-modern-magnetic-employer-brand-podcast-with-Susanna-Rantanen--400x250.jpg)
Digital marketing for employer branding [podcast #73]
Digital marketing is used as an umbrella term to cover all of the marketing efforts companies can...
![How to use Instagram for employer branding? [podcast #72]](https://modernemployerbrand.com/wp-content/uploads/2021/05/BLOG-72-How-to-use-Instagram-for-employer-branding-and-recruitment-marketing-400x250.jpg)
How to use Instagram for employer branding? [podcast #72]
More and more companies are adopting Instagram for employer branding but discard it soon because...
![Using social media to build a Talent Community [podcast #71]](https://modernemployerbrand.com/wp-content/uploads/2021/04/BLOG-71-Working-as-a-Talent-Community-Social-Media-Manager-series-26-400x250.jpg)
Using social media to build a Talent Community [podcast #71]
Talent Community makes the improved, more polished and a far more valuable update to your talent...
![Transitioning your mind from recruiting to employer branding [podcast #70]](https://modernemployerbrand.com/wp-content/uploads/2021/04/Blog-70-Transitioning-in-your-mind-from-recruiting-to-employer-branding-400x250.jpg)
Transitioning your mind from recruiting to employer branding [podcast #70]
Going from recruiting to employer branding can be hard when you work with both tasks. Why is it...