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About Me

Susanna Rantanen

Susanna Rantanen

Modern Employer Branding Expert

Ever since starting my career in HR in April 2002, I have always wanted to leverage behavioral science in enabling better leadership and better business.

When I first created the Modern Employer Brand concept and marketing method, it was to respond to the great obstacle most fast growing and scaling businesses have: hire enough and hire right. The ability to follow their growth strategy is often complicated by internal growth pains and external lack of strong market position as an employer.

At the very core of the concept is the storification of the company’s strategic culture and their employee experiences. In it’s essence, it’s about making sure your talent audiences are both aware and infatuated by your mission, how you deliver your customer promise and how you make the lives of your talents better than other employers you compete with.

My key focus areas: HR content marketing, Modern Employer Branding, Inbound Recruiting and the clarification & development of the strategic company culture.

Background: In HR since 2002. Entrepreneur since 2010. My customers at the Finnish tech industry call me “the number 1 brand of modern HR”.

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“Pioneer of strategic organisational culture development and trendsetter of employer branding. Relentless advocate of better worklife, smart business woman and a kick-ass bosslady.

What comes to customer work; you rarely see a consultant as devoted as Susanna is. She wants to know her customers well to deliver true value instead of just copying the same proposed solution to everyone. 

At the same time she has developed services that enable steady business. And what comes to delivering value; that she has done with a proven track record.

I can sincerely recommend her to anyone looking for new perspectives, growth and becoming better in the field of strategic organizational culture, employee experiences and employer branding. And as an employer if you grave to be the one to deliver value to customers, love to grow and explore and hope to be treated with respect as an employee.

Iida Mustonen

Former employee, Talent Acquisition at Rakettitiede

“I have had the pleasure to work with Susanna both as a colleague and as an advisor since 2008.

She has an extraordinary talent in turning business strategies into actionable and efficient HR practices.

Her visions of the future of value and attribute based recruitment are compelling and definitely worth listening.”

Pekka Mattila

Advisor, former member of the Board, Group Managing Director at Aalto EE & Professor of Practice at Aalto University School of Business & Board Activist

“Susanna was my guiding star and friend for over a year when we were to establish a new inhouse recruitment function, renew and improve the working methods around modern and honest employer branding and leadership.

Susanna is a very strong individual, her skills and heart radiate and you can feel it if you are in the same room. She is educated, knowledgeable, structured and actionable – and never does anything half-heartedly. She is very generous with her knowledge, and never stops giving and sharing.

Susanna is a colleague and friend I will never forget, and I hope we will work together again. I recommend her without reservations.”

Mila Javander Asplund

Former customer at Enfo, Consultant Manager at C.A.G Mawell