Ever since starting my career in HR in April 2002, I have always wanted to leverage behavioral science in enabling better leadership and better business.
When I first created the Modern Employer Brand concept and marketing method, it was to respond to the great obstacle most fast growing and scaling businesses have: hire enough and hire right. The ability to follow their growth strategy is often complicated by internal growth pains and external lack of strong market position as an employer.
At the very core of the concept is the storification of the company’s strategic culture and their employee experiences. In it’s essence, it’s about making sure your talent audiences are both aware and infatuated by your mission, how you deliver your customer promise and how you make the lives of your talents better than other employers you compete with.
My key focus areas: HR content marketing, Modern Employer Branding, Inbound Recruiting and the clarification & development of the strategic company culture.
Background: In HR since 2002. Entrepreneur since 2010. My customers at the Finnish tech industry call me “the number 1 brand of modern HR”.
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