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BUSINESS STORYTELLING TO MATCH TALENT MINDS WITH YOUR MISSION

THE MODERN EMPLOYER BRAND
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Employer Branding in the War for Talent

Employer Branding in the War for Talent

What does employer branding take in the digital information era? I should thank you for clicking this blog post open. There are plenty of other messages bombarded to your way, requesting you to click this, read that, download this, view this. Ever since we became able...

Comparing Strategic Culture to Fun at Work -culture

Comparing Strategic Culture to Fun at Work -culture

There are two types of company cultures: The Fun at Work Culture and what I call the Strategic Culture. Which one do you have? The Fun at Work Culture Driven solely by the employees and HR.Starts with: "How can we make our workplace more fun?"Top management sees it as...

Smarter content marketing

Smarter content marketing

How do you make sure your content marketing is smart? Smart content adds value to the intended recipient. The valuable add is critical, because if nobody wants to consume it, it was waste of your time producing it. In this blog post I share my three tips on how to be...