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BUSINESS STORYTELLING TO MATCH TALENT MINDS WITH YOUR MISSION

THE MODERN EMPLOYER BRAND
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The Marketing Funnel in Modern Employer Branding

The Marketing Funnel in Modern Employer Branding

Have you got your marketing funnel planned out for your employer brand yet? Modern Employer Branding is all about being systematic, consistent and strategic in your employer branding efforts. The Modern Eminent Employer Branding Method©️ I've developed utilizes social...

Why your business needs an Employer Branding strategy

Why your business needs an Employer Branding strategy

Does your business struggle in the war of talent? It may be your business needs an employer brand to stand out from the competition and attract your ideal talents. Employer branding is marketing. Many marketing practitioners do work without marketing or brand...

The Three Types of HR Marketing

The Three Types of HR Marketing

There was a time, when HR marketing was a lot about recruitment fairs and job posts. The digitalization has changed that a lot. For some years now, we have been able to utilize social media and content marketing very cost efficiently. It makes a lot of difference to...

Smarter content marketing

Smarter content marketing

How do you make sure your content marketing is smart? Smart content adds value to the intended recipient. The valuable add is critical, because if nobody wants to consume it, it was waste of your time producing it. In this blog post I share my three tips on how to be...